Empathy, Validation, and Branding: Testing the Theory of Empathetic Suffering.

IF 2 2区文学 Q2 COMMUNICATION

Journal of Broadcasting & Electronic Media Pub Date : 2025-01-01 Epub Date: 2025-02-18 DOI:10.1080/08838151.2025.2462598

Yi Liao, Dallin R Adams, Camilla M Owens, Jakob D Jensen

引用次数: 0

Abstract

Research shows narratives can evoke empathy, but studies on specific narrative features and cognitive mechanisms consistently eliciting empathy are needed. To address that need, the current study proposes and tests a theory of empathetic suffering which postulates that the depiction of character distress influences attitudes and intentions via two mechanisms: empathy and validation. Two experiments with U.S. adults (N = 219 and N = 372) tested this theory using a 30-second ad depicting or not depicting character distress. Results from both studies strongly supported the theory, with empathy and validation mediating the effects of distress on attitudes and intentions.

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共情、确认和品牌化：共情痛苦理论的检验。

研究表明，叙事可以引起共情，但需要对具体的叙事特征和持续引发共情的认知机制进行研究。为了解决这一需求，目前的研究提出并测试了一种共情痛苦理论，该理论假设对角色痛苦的描述通过两种机制影响态度和意图：共情和验证。两项针对美国成年人的实验（N = 219和N = 372）通过一个30秒的广告来验证这一理论，广告中描述了或不描述了角色的痛苦。这两项研究的结果都有力地支持了这一理论，共情和确认介导了痛苦对态度和意图的影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Broadcasting & Electronic Media COMMUNICATION-

CiteScore

4.90

自引率

6.20%

发文量

期刊介绍： Published quarterly for the Broadcast Education Association, the Journal of Broadcasting & Electronic Media contains timely articles about new developments, trends, and research in electronic media written by academicians, researchers, and other electronic media professionals. The Journal invites submissions of original research that examine a broad range of issues concerning the electronic media, including the historical, technological, economic, legal, policy, cultural, social, and psychological dimensions. Scholarship that extends a historiography, tests theory, or that fosters innovative perspectives on topics of importance to the field, is particularly encouraged. The Journal is open to a diversity of theoretic paradigms and methodologies.