A technological, data-oriented design journey for teaching and learning business intelligence and analytics projects

IF 1 Q3 EDUCATION & EDUCATIONAL RESEARCH
Jongsawas Chongwatpol
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Abstract

Design thinking and design-oriented information systems share commonalities in applying specific toolsets to develop product and system designs that address strategic, managerial, and operational problems. How can design thinking be embedded as an innovative and creative learning process to facilitate decision-making in business intelligence and analytics within a classroom environment, particularly during the proof-of-concept stage? This study aims to expand these implications both academically and practically by presenting a technological, data-oriented design process for integrating design thinking into business intelligence (BI) and business analytics (BA) curriculums. The proposed data-oriented design approach highlights five areas that serve as the building blocks of the BI and BA strategy: problem, data, analytics, technology, and user spaces. The case study of a retail supermarket provides guidelines on how alternative designs that emerge during the problem formulation stage of the design thinking approach are transformed into prototypes in the proof-of-concept stage and are subsequently tested and implemented to demonstrate their proof-of-value and proof-of-use in the retail industry. This study also outlines six key learning experiences—categorized as objectives, assessment, space, activities, artifacts, and culture—for teachers, students, IS scholars, CIOs, CDOs, and other top management to create a design-oriented organizational structure.

一个技术的,面向数据的设计之旅,用于教学和学习商业智能和分析项目
设计思维和面向设计的信息系统在应用特定的工具集来开发解决战略、管理和操作问题的产品和系统设计方面具有共性。如何将设计思维作为一种创新和创造性的学习过程嵌入到课堂环境中,以促进商业智能和分析中的决策,特别是在概念验证阶段?本研究旨在通过提出一种技术的、面向数据的设计过程,将设计思维整合到商业智能(BI)和商业分析(BA)课程中,从而在学术上和实践上扩展这些影响。提出的面向数据的设计方法强调了作为BI和BA策略构建块的五个领域:问题、数据、分析、技术和用户空间。零售超市的案例研究提供了指导方针,说明在设计思维方法的问题制定阶段出现的替代设计如何在概念验证阶段转化为原型,并随后进行测试和实施,以展示其在零售行业中的价值证明和使用证明。本研究也为教师、学生、资讯科技学者、首席信息官、首席信息官和其他高层管理人员提供了六个关键的学习经验,分为目标、评估、空间、活动、工件和文化,以创建一个以设计为导向的组织结构。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
Decision Sciences-Journal of Innovative Education
Decision Sciences-Journal of Innovative Education EDUCATION & EDUCATIONAL RESEARCH-
CiteScore
3.60
自引率
36.80%
发文量
25
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