Integrating smart production and multi-objective reverse logistics for the optimum consumer-centric complex retail strategy towards a smart factory’s solution

Abstract

In response to complex retail challenges, the elasticity of production and logistic efficacy can minimize expenses, which always meets consumer satisfaction. The approach evolves by implementing a retail logistics strategy to integrate advanced production information under diverse trading modes. The research promotes a high level of consumer service, and on the other hand, the remanufacturing establishes a significant retail insight by holistically defining the prime pillar in the success of reverse e-commerce platforms. In reality, the advent of strategy actualizes quantifying success components in retail logistics practices with an adequate understanding of consumer preferences. The approach intensifies consumer expectations to trigger retailing efforts and ensures effective interaction, which is a prominent challenge to retailers. In this context, consumer-centric retail strategy is reshaped under the robust paradigm to facilitate the impact of the retail economy in the logistics framework. The study proposes a comprehensive mathematical framework with multiple objectives following restrictions to implement the marketing operations under two distinct retail scenarios. The findings demonstrate consumer loyalty and outline the logistics experiences with declining total costs and delivery time by looking at cooperative interaction methodology. An excellent measure reveals a consumer service goal of reducing the 34% expenses and 25% delivery time of the product by expanding a 20% green advantage into logistics retailing. The empirical analysis revamps the conceptual underpinnings of the reverse logistics business and extends a novel opportunity in marketing. More specifically, the trend has led to anticipating the subject’s intention under the logistics operational services.