{"title":"Online Personas: Associations Between Focus on Self-Presentation and Social Comparison on Social Media and Mental Well-Being in Early Adolescence.","authors":"Rachana Aryal, Gunnhild Johnsen Hjetland, Ellen Haug, Oddrun Samdal, Jens Christoffer Skogen","doi":"10.3389/ijph.2025.1608425","DOIUrl":null,"url":null,"abstract":"<p><strong>Background: </strong>The development of identity and social interactions during adolescence is increasingly intertwined with social media use. This study examines the relationship between focus on self-presentation on social media and wellbeing among Norwegian adolescents aged 13-15.</p><p><strong>Methods: </strong>Data from the 2022 Health Behaviour in School-Aged Children (HBSC) survey, encompassing 1,982 participants. Wellbeing was assessed using the WHO-5 Wellbeing Index, while self-presentation focus was measured using the Self-Presentation and Upward Social Comparison Inclination Scale (SPAUSCIS). Statistical models for estimating unadjusted and adjusted associations were employed, as well as testing for age- and gender-moderation.</p><p><strong>Results: </strong>Higher focus on self-presentation was associated with lower wellbeing (unadjusted: β -5.1, p < 0.001; fully adjusted: β -2.5, p < 0.001). The association was stronger for girls (unadjusted: β -4.6, p < 0.001) than boys (unadjusted: β -2.0, p < 0.001). Gender-moderation was significant (p = 0.012), but no age-moderation was observed (p = 0.057).</p><p><strong>Conclusion: </strong>The findings indicate a negative association between focus on self-presentation and wellbeing, with a more pronounced effect observed in girls compared to boys. The study underscores the need for public health interventions targeting the reduction of self-presentation and social comparison behaviors on social media.</p>","PeriodicalId":14322,"journal":{"name":"International Journal of Public Health","volume":"70 ","pages":"1608425"},"PeriodicalIF":2.4000,"publicationDate":"2025-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.ncbi.nlm.nih.gov/pmc/articles/PMC12074912/pdf/","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Public Health","FirstCategoryId":"3","ListUrlMain":"https://doi.org/10.3389/ijph.2025.1608425","RegionNum":3,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"2025/1/1 0:00:00","PubModel":"eCollection","JCR":"Q2","JCRName":"PUBLIC, ENVIRONMENTAL & OCCUPATIONAL HEALTH","Score":null,"Total":0}
引用次数: 0
Abstract
Background: The development of identity and social interactions during adolescence is increasingly intertwined with social media use. This study examines the relationship between focus on self-presentation on social media and wellbeing among Norwegian adolescents aged 13-15.
Methods: Data from the 2022 Health Behaviour in School-Aged Children (HBSC) survey, encompassing 1,982 participants. Wellbeing was assessed using the WHO-5 Wellbeing Index, while self-presentation focus was measured using the Self-Presentation and Upward Social Comparison Inclination Scale (SPAUSCIS). Statistical models for estimating unadjusted and adjusted associations were employed, as well as testing for age- and gender-moderation.
Results: Higher focus on self-presentation was associated with lower wellbeing (unadjusted: β -5.1, p < 0.001; fully adjusted: β -2.5, p < 0.001). The association was stronger for girls (unadjusted: β -4.6, p < 0.001) than boys (unadjusted: β -2.0, p < 0.001). Gender-moderation was significant (p = 0.012), but no age-moderation was observed (p = 0.057).
Conclusion: The findings indicate a negative association between focus on self-presentation and wellbeing, with a more pronounced effect observed in girls compared to boys. The study underscores the need for public health interventions targeting the reduction of self-presentation and social comparison behaviors on social media.
期刊介绍:
The International Journal of Public Health publishes scientific articles relevant to global public health, from different countries and cultures, and assembles them into issues that raise awareness and understanding of public health problems and solutions. The Journal welcomes submissions of original research, critical and relevant reviews, methodological papers and manuscripts that emphasize theoretical content. IJPH sometimes publishes commentaries and opinions. Special issues highlight key areas of current research. The Editorial Board''s mission is to provide a thoughtful forum for contemporary issues and challenges in global public health research and practice.