An AI-powered solution for detecting and categorising sponsored ad segments in YouTube videos

Abstract

This paper presents an AI-powered software solution for detecting and categorising sponsored advertisement segments in YouTube videos. By combining GPT-4 for ad identification, KeyBERT for keyword extraction, and custom prompts for grouping keywords into concise categories, the software provides a scalable and efficient alternative to traditional ad detection methods. It processes both auto-generated and manual transcripts, ensuring adaptability across varied contexts. The tool enables a deeper understanding of advertising strategies and ad-content alignment while maintaining ease of use and reproducibility. This work highlights the potential of AI in transforming digital advertisement analysis.