Protocol for a wait list randomised controlled trial: Using social media for health promotion, communication and advocacy – A massive open online course

IF 2 3区医学 Q3 MEDICINE, RESEARCH & EXPERIMENTAL

Contemporary clinical trials Pub Date : 2025-04-17 DOI:10.1016/j.cct.2025.107920

Kahlia McCausland , Katharina Wolf , Becky Freeman , Justine E. Leavy , Tama Leaver , HuiJun Chih , Barbara A. Mullan , Sonya Girdler , Gwyneth Peaty , Mark Chenery , Jonine Jancey

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Abstract

Introduction

Social media can be a powerful tool for raising awareness, engaging and mobilising communities, collecting data, fostering behaviour change and advancing advocacy efforts. However, many public health professionals hesitate to incorporate social media into their work. In responding to this need, we developed a 6-module massive open online course (MOOC) designed to improve knowledge and understanding of how to effectively frame health promotion messages and increase confidence in using social media for health promotion, communication and advocacy. This paper outlines the protocol for a mixed-methods evaluation of this MOOC.

Methods

A wait list randomised controlled trial, guided by elements of the RE-AIM and Kirkpatrick models, will collect qualitative and quantitative data from eligible participants at three time points: baseline (T0), interim post-test (T1) and final post-test (T2). The primary outcome measure will be participants' social media context awareness. Secondary outcomes will be social media competency and the impact of the MOOC on professional practice. Additionally, a process evaluation will examine implementation, participant engagement and satisfaction with the MOOC.

Conclusion

This research will assess the effectiveness of a MOOC in enhancing health promotion knowledge, framing health messages, and confidence in using social media for health promotion, communication and advocacy among public health professionals. The findings will inform the design and evaluation of future online programs in this field, with results disseminated upon completion of the study.

Australian New Zealand Clinical Trials Registry (ANZCTR): ACTRN12624001486516.

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等待名单随机对照试验方案：利用社交媒体促进健康，沟通和倡导-大规模开放在线课程

社交媒体可以成为提高认识、吸引和动员社区、收集数据、促进行为改变和推进宣传工作的有力工具。然而，许多公共卫生专业人员对将社交媒体纳入他们的工作犹豫不决。为了满足这一需求，我们开发了一个6个模块的大规模开放在线课程（MOOC），旨在提高人们对如何有效地构建健康促进信息的认识和理解，并增强使用社交媒体进行健康促进、沟通和倡导的信心。本文概述了该MOOC的混合方法评估协议。方法在RE-AIM和Kirkpatrick模型的指导下，对符合条件的受试者在基线（T0）、中期后测（T1）和最终后测（T2）三个时间点收集定性和定量数据。主要的衡量结果将是参与者的社交媒体环境意识。次要结果将是社交媒体能力和MOOC对专业实践的影响。此外，过程评估将检查MOOC的实施情况、参与者参与度和满意度。本研究将评估MOOC在增强公共卫生专业人员健康促进知识、构建健康信息以及使用社交媒体进行健康促进、沟通和倡导的信心方面的有效性。研究结果将为该领域未来在线课程的设计和评估提供参考，并在研究完成后公布结果。澳大利亚新西兰临床试验注册中心（ANZCTR）： ACTRN12624001486516。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Contemporary clinical trials 医学-药学

CiteScore

3.70

自引率

4.50%

发文量

281

审稿时长

44 days

期刊介绍： Contemporary Clinical Trials is an international peer reviewed journal that publishes manuscripts pertaining to all aspects of clinical trials, including, but not limited to, design, conduct, analysis, regulation and ethics. Manuscripts submitted should appeal to a readership drawn from disciplines including medicine, biostatistics, epidemiology, computer science, management science, behavioural science, pharmaceutical science, and bioethics. Full-length papers and short communications not exceeding 1,500 words, as well as systemic reviews of clinical trials and methodologies will be published. Perspectives/commentaries on current issues and the impact of clinical trials on the practice of medicine and health policy are also welcome.