{"title":"“Gastrovandalism” trend or destruction?","authors":"Hilal Keskin , Büşra Meltem Türkmen","doi":"10.1016/j.ijgfs.2025.101172","DOIUrl":null,"url":null,"abstract":"<div><div>The increasing use of social media applications, the disappearance of the middle class, and the increasing competition environment are all reasons why food and beverage businesses are looking for new ways to reach their target audiences. The aim of this study is to draw attention to some gastronomic presentations and consumptions that are basically implemented with the aim of profit and to conduct a conceptualization study. In this context, the concept called “gastrovandalism” was put forward. In the study, the literature was first reviewed to investigate whether similar concepts exist. No similar concept was found in the literature review. Gastrovandalism is defined as “the violation of aesthetic values, universal rules of etiquette and basic principles of culinary art in food presentation and/or consumption for the sake of creating a shock effect” and is divided into dimensions and sub-dimensions. These dimensions are categorized as gastrovandalism in production (soft/hard), gastrovandalism in consumption (behavioral/social) and gastrovandalism in presentation (presentational). As a result of the study, context suggestions are presented for future research.</div></div>","PeriodicalId":48594,"journal":{"name":"International Journal of Gastronomy and Food Science","volume":"40 ","pages":"Article 101172"},"PeriodicalIF":3.2000,"publicationDate":"2025-03-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Gastronomy and Food Science","FirstCategoryId":"97","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S1878450X25000733","RegionNum":2,"RegionCategory":"农林科学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"FOOD SCIENCE & TECHNOLOGY","Score":null,"Total":0}
引用次数: 0
Abstract
The increasing use of social media applications, the disappearance of the middle class, and the increasing competition environment are all reasons why food and beverage businesses are looking for new ways to reach their target audiences. The aim of this study is to draw attention to some gastronomic presentations and consumptions that are basically implemented with the aim of profit and to conduct a conceptualization study. In this context, the concept called “gastrovandalism” was put forward. In the study, the literature was first reviewed to investigate whether similar concepts exist. No similar concept was found in the literature review. Gastrovandalism is defined as “the violation of aesthetic values, universal rules of etiquette and basic principles of culinary art in food presentation and/or consumption for the sake of creating a shock effect” and is divided into dimensions and sub-dimensions. These dimensions are categorized as gastrovandalism in production (soft/hard), gastrovandalism in consumption (behavioral/social) and gastrovandalism in presentation (presentational). As a result of the study, context suggestions are presented for future research.
期刊介绍:
International Journal of Gastronomy and Food Science is a peer-reviewed journal that explicitly focuses on the interface of food science and gastronomy. Articles focusing only on food science will not be considered. This journal equally encourages both scientists and chefs to publish original scientific papers, review articles and original culinary works. We seek articles with clear evidence of this interaction. From a scientific perspective, this publication aims to become the home for research from the whole community of food science and gastronomy.
IJGFS explores all aspects related to the growing field of the interaction of gastronomy and food science, in areas such as food chemistry, food technology and culinary techniques, food microbiology, genetics, sensory science, neuroscience, psychology, culinary concepts, culinary trends, and gastronomic experience (all the elements that contribute to the appreciation and enjoyment of the meal. Also relevant is research on science-based educational programs in gastronomy, anthropology, gastronomic history and food sociology. All these areas of knowledge are crucial to gastronomy, as they contribute to a better understanding of this broad term and its practical implications for science and society.