{"title":"Achieving win–win situation: strategy decisions on hotel CO2 emission reduction with customer involvement","authors":"Yaqin Lin, Chun-Hung Chiu, Xingcheng Guo","doi":"10.1007/s10479-025-06493-z","DOIUrl":null,"url":null,"abstract":"<div><p>As a service industry, hotel carbon dioxide (CO<sub>2</sub>) reduction requires customers’ participation. However, participation in carbon reduction usually involves several specific sacrifices (e.g., inconvenience, lesser quality, or less luxury). Customers may have negative experiences when hotels adopt green practices. Some hotels give up these practices to avoid profit loss risk owing to lower customer satisfaction, which diminishes the effectiveness of CO<sub>2</sub> reduction in the hospitality industry. This paper analytically investigates how to realize a win–win situation that simultaneously reduces CO<sub>2</sub> emissions and increases hotel profit with customer involvement in CO<sub>2</sub> reduction. It is found that seasonal demand, emission costs, CO<sub>2</sub> emission reduction quantity, tourist willingness to involvement, and savings of room operations cost, affect win–win situation realization. This paper also examines the effectiveness of carbon trading, subsidy to low-carbon rooms, increasing public CO<sub>2</sub> reduction awareness, and different hotel low-carbon measure combinations for a win–win situation. Further, insights obtained in this study provide references for hotels on strategy decisions on carbon reduction and for policymakers guiding hotels to achieve low-carbon transformation.</p></div>","PeriodicalId":8215,"journal":{"name":"Annals of Operations Research","volume":"346 3","pages":"2093 - 2139"},"PeriodicalIF":4.4000,"publicationDate":"2025-02-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Annals of Operations Research","FirstCategoryId":"91","ListUrlMain":"https://link.springer.com/article/10.1007/s10479-025-06493-z","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"OPERATIONS RESEARCH & MANAGEMENT SCIENCE","Score":null,"Total":0}
引用次数: 0
Abstract
As a service industry, hotel carbon dioxide (CO2) reduction requires customers’ participation. However, participation in carbon reduction usually involves several specific sacrifices (e.g., inconvenience, lesser quality, or less luxury). Customers may have negative experiences when hotels adopt green practices. Some hotels give up these practices to avoid profit loss risk owing to lower customer satisfaction, which diminishes the effectiveness of CO2 reduction in the hospitality industry. This paper analytically investigates how to realize a win–win situation that simultaneously reduces CO2 emissions and increases hotel profit with customer involvement in CO2 reduction. It is found that seasonal demand, emission costs, CO2 emission reduction quantity, tourist willingness to involvement, and savings of room operations cost, affect win–win situation realization. This paper also examines the effectiveness of carbon trading, subsidy to low-carbon rooms, increasing public CO2 reduction awareness, and different hotel low-carbon measure combinations for a win–win situation. Further, insights obtained in this study provide references for hotels on strategy decisions on carbon reduction and for policymakers guiding hotels to achieve low-carbon transformation.
期刊介绍:
The Annals of Operations Research publishes peer-reviewed original articles dealing with key aspects of operations research, including theory, practice, and computation. The journal publishes full-length research articles, short notes, expositions and surveys, reports on computational studies, and case studies that present new and innovative practical applications.
In addition to regular issues, the journal publishes periodic special volumes that focus on defined fields of operations research, ranging from the highly theoretical to the algorithmic and the applied. These volumes have one or more Guest Editors who are responsible for collecting the papers and overseeing the refereeing process.