Performance and visual appearance of in-vehicle voice assistants impact user experience: A comparative study between Chinese and German users

IF 3.5 2区工程技术 Q1 PSYCHOLOGY, APPLIED

Transportation Research Part F-Traffic Psychology and Behaviour Pub Date : 2025-03-19 DOI:10.1016/j.trf.2025.01.041

Denise Sogemeier , Frederik Naujoks , Yannick Forster , Josef F. Krems , Andreas Keinath

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引用次数: 0

Abstract

As in-vehicle voice assistants (IVVAs) become integral to modern driving experiences globally, it is essential to understand how their design impacts user experience (UX) across different cultures. Therefore, this study explores the interaction effects of visual appearance, system performance, and cultural background on both pragmatic and hedonic qualities of UX. In a driving simulator study, N = 105 participants from China and Germany interacted with IVVAs featuring varying levels of anthropomorphism (non–, low, high anthropomorphic) and response latency (short, long). The results revealed a universal preference for a short response latency. However, the impact of anthropomorphism on UX appears to be culturally dependent: While anthropomorphic design enhanced the hedonic qualities of UX for both Chinese and German participants, its impact on pragmatic UX qualities showed variation depending on cultural background. These findings underscore the necessity of adopting a user-centered, culturally-informed approach to IVVA design to optimize UX across diverse markets.

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来源期刊

Transportation Research Part F-Traffic Psychology and Behaviour Multiple-

CiteScore

7.60

自引率

14.60%

发文量

239

审稿时长

71 days

期刊介绍： Transportation Research Part F: Traffic Psychology and Behaviour focuses on the behavioural and psychological aspects of traffic and transport. The aim of the journal is to enhance theory development, improve the quality of empirical studies and to stimulate the application of research findings in practice. TRF provides a focus and a means of communication for the considerable amount of research activities that are now being carried out in this field. The journal provides a forum for transportation researchers, psychologists, ergonomists, engineers and policy-makers with an interest in traffic and transport psychology.