Should blockchain be used to eliminate greenwashing for green and live-streaming platform operations under carbon trading systems?

IF 6 2区管理学 Q1 OPERATIONS RESEARCH & MANAGEMENT SCIENCE

European Journal of Operational Research Pub Date : 2025-02-15 DOI:10.1016/j.ejor.2025.02.017

Xiaoping Xu , Xinru Chen , T.C.E. Cheng , Tsan-Ming Choi , Yuanyuan Yang

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Abstract

This study examines a supply chain comprising a live-streaming platform and a manufacturer that sells its products via the platform in the agency or resale mode. Under the carbon trading system, the manufacturer adopts green technology and exhibits the greenwashing behaviour, and the platform chooses whether to use blockchain to eliminate this behaviour. We find that the existence of greenwashing generates a higher profit for the platform in the agency mode. In the resale mode, the existence of greenwashing generates a higher (lower) profit for the platform if the additional profit brought by blockchain is low (high) at a low or moderate cap. However, when the cap is high, the existence of greenwashing hurts the platform’s profit. Furthermore, considering the government’s decision, we find that the existence of greenwashing hurts (improves) the social welfare at a high (low) correlation coefficient between the carbon trading price and potential market demand.

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是否应该使用区块链来消除碳交易体系下绿色和直播平台运营的“洗绿”行为？

本研究考察了一个供应链，包括一个直播平台和一个通过该平台以代理或转售模式销售其产品的制造商。在碳交易制度下，制造商采用绿色技术并表现出洗绿行为，平台选择是否使用区块链来消除这种行为。我们发现，在代理模式下，漂绿现象的存在为平台带来了更高的利润。在转售模式下，如果区块链带来的额外利润在低上限或中等上限下低（高），则绿洗的存在会为平台带来更高（更低）的利润。而当上限较高时，则会损害平台的利润。此外，考虑到政府的决策，我们发现，当碳交易价格与潜在市场需求之间存在高（低）相关系数时，洗绿行为的存在损害（改善）了社会福利。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

European Journal of Operational Research 管理科学-运筹学与管理科学

CiteScore

11.90

自引率

9.40%

发文量

786

审稿时长

8.2 months

期刊介绍： The European Journal of Operational Research (EJOR) publishes high quality, original papers that contribute to the methodology of operational research (OR) and to the practice of decision making.