Anti-masking Posts on Instagram: Content Analysis During the COVID-19 Pandemic

IF 3.5 3区医学 Q1 PUBLIC, ENVIRONMENTAL & OCCUPATIONAL HEALTH

Safety and Health at Work Pub Date : 2025-03-01 DOI:10.1016/j.shaw.2024.11.002

Emma K. Quinn , Robert T. Duffy , Kristian Larsen , Maria Dalton , Cheryl E. Peters

{"title":"Anti-masking Posts on Instagram: Content Analysis During the COVID-19 Pandemic","authors":"Emma K. Quinn , Robert T. Duffy , Kristian Larsen , Maria Dalton , Cheryl E. Peters","doi":"10.1016/j.shaw.2024.11.002","DOIUrl":null,"url":null,"abstract":"<div><h3>Background</h3><div>The SARS-CoV-2 viral outbreak has been conflicts with the past-tense narrative elsewhere in the abstract.; the infodemic. Misinformation about the virus and disease it causes (COVID-19) has been linked with authority-questioning beliefs, co-branding with conspiracies, and other misinformation across social media. Distrust in simple occupational and public health tools we have at our disposal (like well-fitting face masks) has proliferated. Despite attempts to curb the spread of untrue or misleading information on COVID-19, this messaging persists on social media.</div></div><div><h3>Methods</h3><div>Using a clean and cleared account, the 300 top posts under the hashtag #masksdontwork were collected on Instagram for thematic analysis over three weeks in June 2022, with three separate data collection dates. Themes contained in the posts were independently assessed by two coders and discrepancies were resolved by consensus.</div></div><div><h3>Results</h3><div>The most dominant theme among posts was mistrust, including “government lies” and “media lies.” Anti-masking rhetoric was the second most frequent theme, where “freedom” and “disbelief in data” were common sub-themes.</div></div><div><h3>Conclusion</h3><div>Science denial and propaganda shared among Instagram users may represent an onramp to consumption of broader conspiracy theories and government distrust, in addition to having negative health effects and social consequences for workers regardless of whether they wear masks. Social media algorithms promote similar misinformation or authority-questioning beliefs to users who view related content. Addressing the spread of health-related misinformation can assist in deconstructing myths and increasing trust in public health authorities and prevent the spread of communicable diseases among workers and the public.</div></div>","PeriodicalId":56149,"journal":{"name":"Safety and Health at Work","volume":"16 1","pages":"Pages 27-35"},"PeriodicalIF":3.5000,"publicationDate":"2025-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Safety and Health at Work","FirstCategoryId":"3","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S2093791124000817","RegionNum":3,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"PUBLIC, ENVIRONMENTAL & OCCUPATIONAL HEALTH","Score":null,"Total":0}

引用次数: 0

Abstract

Background

The SARS-CoV-2 viral outbreak has been conflicts with the past-tense narrative elsewhere in the abstract.; the infodemic. Misinformation about the virus and disease it causes (COVID-19) has been linked with authority-questioning beliefs, co-branding with conspiracies, and other misinformation across social media. Distrust in simple occupational and public health tools we have at our disposal (like well-fitting face masks) has proliferated. Despite attempts to curb the spread of untrue or misleading information on COVID-19, this messaging persists on social media.

Methods

Using a clean and cleared account, the 300 top posts under the hashtag #masksdontwork were collected on Instagram for thematic analysis over three weeks in June 2022, with three separate data collection dates. Themes contained in the posts were independently assessed by two coders and discrepancies were resolved by consensus.

Results

The most dominant theme among posts was mistrust, including “government lies” and “media lies.” Anti-masking rhetoric was the second most frequent theme, where “freedom” and “disbelief in data” were common sub-themes.

Conclusion

Science denial and propaganda shared among Instagram users may represent an onramp to consumption of broader conspiracy theories and government distrust, in addition to having negative health effects and social consequences for workers regardless of whether they wear masks. Social media algorithms promote similar misinformation or authority-questioning beliefs to users who view related content. Addressing the spread of health-related misinformation can assist in deconstructing myths and increasing trust in public health authorities and prevent the spread of communicable diseases among workers and the public.

查看原文本刊更多论文

求助全文

约1分钟内获得全文求助全文

来源期刊

Safety and Health at Work Social Sciences-Safety Research

CiteScore

6.40

自引率

5.70%

发文量

1080

审稿时长

38 days

期刊介绍： Safety and Health at Work (SH@W) is an international, peer-reviewed, interdisciplinary journal published quarterly in English beginning in 2010. The journal is aimed at providing grounds for the exchange of ideas and data developed through research experience in the broad field of occupational health and safety. Articles may deal with scientific research to improve workers'' health and safety by eliminating occupational accidents and diseases, pursuing a better working life, and creating a safe and comfortable working environment. The journal focuses primarily on original articles across the whole scope of occupational health and safety, but also welcomes up-to-date review papers and short communications and commentaries on urgent issues and case studies on unique epidemiological survey, methods of accident investigation, and analysis. High priority will be given to articles on occupational epidemiology, medicine, hygiene, toxicology, nursing and health services, work safety, ergonomics, work organization, engineering of safety (mechanical, electrical, chemical, and construction), safety management and policy, and studies related to economic evaluation and its social policy and organizational aspects. Its abbreviated title is Saf Health Work.