Developing and evaluating an intervention to improve the disposal of compostable packaging at UK workplaces.

Abstract

Compostable packaging may provide a more sustainable alternative to conventional packaging. However, people often inappropriately dispose of compostable packaging which limits its potential benefits. This study applied the Behaviour Change Wheel and the capability, opportunity, motivation-behaviour model to develop and evaluate the effect of a behaviour change intervention on the disposal of compostable packaging at workplaces. Focus groups, observations, analysis of existing materials and a review of the literature identified barriers in relation to capability, opportunity and motivation to compost packaging. The intervention addressed the identified barriers through clear and distinctive labels on packaging, matching bin signage, a motivational video and an onboarding presentation for workplaces. The intervention was implemented in three workplaces and evaluated using a pre-post design. The intervention led to sustained increases in compostable packaging in compostable bins and reduced contamination. A post-intervention survey and roundtable event suggested that the intervention was acceptable to workplace leads and employees. There was no evidence that the intervention changed perceived capability, opportunity and/or motivation. The main recommendations for packaging producers and workplaces include using consistent distinctive bin signage that corresponds with standardized packaging labels.