Rational and normative determinants in electric vehicle adoption: Willingness to pay and moderating variables

IF 10.1 1区社会学 Q1 SOCIAL ISSUES

Technology in Society Pub Date : 2025-02-15 DOI:10.1016/j.techsoc.2025.102842

L. Javier Cabeza-Ramírez , Abel Rosales-Tristancho , Sandra M. Sánchez-Cañizares , Beatriz Palacios-Florencio

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Abstract

The adoption of electric vehicles has been promoted as a possible environmentally friendly solution in the field of transport. However, uptake is uneven across European countries. The impact of factors influencing the adoption of electric vehicles has been highlighted in recent literature. Nevertheless, this literature has scarcely considered willingness to pay, the risks associated with the purchase, and the moderating variables in consumers' purchase intention. This research addresses this gap and aims to analyze these factors. To this end, these variables are incorporated into a model based on the theory of planned behavior (TPB) and the norm activation model (NAM). The model estimation was developed through the data collected from a questionnaire given to regular drivers in Spain (n = 1241) and analyzed using partial least squares structural equation modelling (PLS-SEM). The results indicate that awareness of environmental issues and consequences of one's actions, along with social pressure, activate the individual personal norm, channeling these effects towards intention, and with greater intensity towards willingness to pay. In addition, the influence of performance and financial risks was confirmed, albeit with a lower impact than expected on purchase intention. The analysis also reveals significant moderating effects, with variations observed based on age, income, primary vehicle use, and prior experience with electric or hybrid vehicles.

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来源期刊

Technology in Society Multiple-

CiteScore

17.90

自引率

14.10%

发文量

316

审稿时长

60 days

期刊介绍： Technology in Society is a global journal dedicated to fostering discourse at the crossroads of technological change and the social, economic, business, and philosophical transformation of our world. The journal aims to provide scholarly contributions that empower decision-makers to thoughtfully and intentionally navigate the decisions shaping this dynamic landscape. A common thread across these fields is the role of technology in society, influencing economic, political, and cultural dynamics. Scholarly work in Technology in Society delves into the social forces shaping technological decisions and the societal choices regarding technology use. This encompasses scholarly and theoretical approaches (history and philosophy of science and technology, technology forecasting, economic growth, and policy, ethics), applied approaches (business innovation, technology management, legal and engineering), and developmental perspectives (technology transfer, technology assessment, and economic development). Detailed information about the journal's aims and scope on specific topics can be found in Technology in Society Briefings, accessible via our Special Issues and Article Collections.