{"title":"Understanding TikTok's Role in Young-Onset Colorectal Cancer Awareness and Education.","authors":"Dharma Ayer, Aryan Jain, Mannut Singh, Angela Tawfik, Micheal Tadros","doi":"10.1007/s13187-025-02585-3","DOIUrl":null,"url":null,"abstract":"<p><p>The incidence of colorectal cancer (CRC) in younger adults has risen by about 1-2% annually in the past decade. TikTok has become a popular venue for the discussion of health information among young adults. This study analyzed the top 85 most-liked TikToks under the search terms \"early colon cancer\" and \"young adult colon cancer,\" to evaluate their educational value. Data on the post uploader, content, analytics, and mentioned tips/symptoms were collected. Two independent researchers rated the quality of each video using a global quality score (GQS). The videos analyzed had a total of over 37 million views. Among them, 16.47% highlighted how misinformation contributed to delayed diagnoses, yet only 2.35% specifically educated viewers about such misinformation. Provider-posted content had higher GQS ratings than non-provider content (p < 0.05), indicating better quality, although total views were higher for non-provider content. The GQS did not differ significantly between highly viewed (> 100,000 views) and lower-viewed (≤ 100,000 views) videos. Our results highlight that TikTok is a key platform for engaging young adults about rising CRC rates, though increased expert engagement is needed to address current gaps in combating misinformation and promoting high-quality educational content.</p>","PeriodicalId":50246,"journal":{"name":"Journal of Cancer Education","volume":" ","pages":""},"PeriodicalIF":1.4000,"publicationDate":"2025-02-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Cancer Education","FirstCategoryId":"3","ListUrlMain":"https://doi.org/10.1007/s13187-025-02585-3","RegionNum":4,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"EDUCATION, SCIENTIFIC DISCIPLINES","Score":null,"Total":0}
引用次数: 0
Abstract
The incidence of colorectal cancer (CRC) in younger adults has risen by about 1-2% annually in the past decade. TikTok has become a popular venue for the discussion of health information among young adults. This study analyzed the top 85 most-liked TikToks under the search terms "early colon cancer" and "young adult colon cancer," to evaluate their educational value. Data on the post uploader, content, analytics, and mentioned tips/symptoms were collected. Two independent researchers rated the quality of each video using a global quality score (GQS). The videos analyzed had a total of over 37 million views. Among them, 16.47% highlighted how misinformation contributed to delayed diagnoses, yet only 2.35% specifically educated viewers about such misinformation. Provider-posted content had higher GQS ratings than non-provider content (p < 0.05), indicating better quality, although total views were higher for non-provider content. The GQS did not differ significantly between highly viewed (> 100,000 views) and lower-viewed (≤ 100,000 views) videos. Our results highlight that TikTok is a key platform for engaging young adults about rising CRC rates, though increased expert engagement is needed to address current gaps in combating misinformation and promoting high-quality educational content.
期刊介绍：
The Journal of Cancer Education, the official journal of the American Association for Cancer Education (AACE) and the European Association for Cancer Education (EACE), is an international, quarterly journal dedicated to the publication of original contributions dealing with the varied aspects of cancer education for physicians, dentists, nurses, students, social workers and other allied health professionals, patients, the general public, and anyone interested in effective education about cancer related issues.
Articles featured include reports of original results of educational research, as well as discussions of current problems and techniques in cancer education. Manuscripts are welcome on such subjects as educational methods, instruments, and program evaluation. Suitable topics include teaching of basic science aspects of cancer; the assessment of attitudes toward cancer patient management; the teaching of diagnostic skills relevant to cancer; the evaluation of undergraduate, postgraduate, or continuing education programs; and articles about all aspects of cancer education from prevention to palliative care.
We encourage contributions to a special column called Reflections; these articles should relate to the human aspects of dealing with cancer, cancer patients, and their families and finding meaning and support in these efforts.
Letters to the Editor (600 words or less) dealing with published articles or matters of current interest are also invited.
Also featured are commentary; book and media reviews; and announcements of educational programs, fellowships, and grants.
Articles should be limited to no more than ten double-spaced typed pages, and there should be no more than three tables or figures and 25 references. We also encourage brief reports of five typewritten pages or less, with no more than one figure or table and 15 references.
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