Examining the Relationship between Corporate Social Responsibility, Organizational Citizenship Behavior and Job Satisfaction: Evidence from Vietnamese Manufacturing Firms in the Digital Age

Abstract

In the digital age, corporate social responsibility (CSR) has become vital as it fosters trust, transparency, and ethical conduct in a hyper-connected world. CSR enhances a company’s reputation, attracts socially-conscious consumers, and boosts employee morale. Moreover, digital platforms amplify the impact of CSR initiatives, allowing businesses to engage with global communities. Despite extensive research on CSR in various contexts in the digital age, there is a notable gap in understanding its effects on organizational citizenship behavior and job satisfaction specifically within Vietnamese manufacturing firms. In such as context, this study examines the impact of corporate social responsibility (CSR) on organizational citizenship behavior (OCB) and job satisfaction of employees in Vietnamese manufacturing firms in the digital age. A self-administered questionnaire survey was conducted to collect data from employees working in manufacturing firms in Vietnam. After four months, we received 375 valid responses. Data was put into SPSS software for analysis. Our findings show that CSR towards the community does not have a significant relationship with employees’ OCB, while CSR towards the government has a very low level of impact on employees’ OCB. These findings suggest that not all CSR efforts are equally effective in fostering positive employee outcomes. Consequently, we propose targeted solutions to enhance CSR practices in Vietnamese firms to boost OCB and job satisfaction among employees, thereby contributing to both organizational performance and social well-being in the digital age.