Main factors influencing consumer willingness to pay for sustainable wine

IF 3.2 2区农林科学 Q2 FOOD SCIENCE & TECHNOLOGY

International Journal of Gastronomy and Food Science Pub Date : 2025-02-17 DOI:10.1016/j.ijgfs.2025.101131

Federico Modica , Filippo Sgroi , Amparo Baviera-Puig , Caterina Sciortino

引用次数: 0

Abstract

This paper examines the factors influencing consumers' willingness to pay a premium for sustainable wine. Using survey data from 528 Sicilian consumers and a logistic regression model, we assess determinants of low versus high Willingness To Pay. Results show that attention to labels and environmental considerations positively influence Willingness To Pay, while higher prices negatively affect it. Other variables, though not statistically significant, suggest trends in consumer behavior. The paper concludes with implications for producers and marketers, offering recommendations to promote sustainable wine consumption in Sicily and beyond.

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来源期刊

International Journal of Gastronomy and Food Science Social Sciences-Cultural Studies

CiteScore

5.30

自引率

10.50%

发文量

170

审稿时长

45 days

期刊介绍： International Journal of Gastronomy and Food Science is a peer-reviewed journal that explicitly focuses on the interface of food science and gastronomy. Articles focusing only on food science will not be considered. This journal equally encourages both scientists and chefs to publish original scientific papers, review articles and original culinary works. We seek articles with clear evidence of this interaction. From a scientific perspective, this publication aims to become the home for research from the whole community of food science and gastronomy. IJGFS explores all aspects related to the growing field of the interaction of gastronomy and food science, in areas such as food chemistry, food technology and culinary techniques, food microbiology, genetics, sensory science, neuroscience, psychology, culinary concepts, culinary trends, and gastronomic experience (all the elements that contribute to the appreciation and enjoyment of the meal. Also relevant is research on science-based educational programs in gastronomy, anthropology, gastronomic history and food sociology. All these areas of knowledge are crucial to gastronomy, as they contribute to a better understanding of this broad term and its practical implications for science and society.