Overseas short video recommendations: A multimodal graph convolutional network approach incorporating cultural preferences

IF 5 3区 计算机科学 Q1 COMPUTER SCIENCE, ARTIFICIAL INTELLIGENCE
Xishi Liu , Haolin Wang , Dan Li
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引用次数: 0

Abstract

In an age of cultural globalization, short video platforms are springing up around the globe, making it challenging to cater to a diverse mix of users with varied preferences and cultural backgrounds. In our research, we propose a novel suggestion model of short video material for international video apps through user preference modelling via hybrid multi-modal GCN (graph convolutional network). Unlike traditional methods that rely on the overall metadata of the short movies only, our approach jointly considers visual, linguistic and audio features of short movies, as well as user interactions, to propose personalized recommendations. Due to the effectiveness of the proposed method on TikTok and MovieLens dataset with a recall of 0.590 and video label classification accuracy more than 94.9%, The approach demonstrates effective use of resources with a maximum CPU utilization of only 44% whilst maintaining high user satisfaction across different age groups. Overall, the results have an implication that the proposed approach can lead to better user interaction and satisfaction in a culturally diverse environment.
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来源期刊
Egyptian Informatics Journal
Egyptian Informatics Journal Decision Sciences-Management Science and Operations Research
CiteScore
11.10
自引率
1.90%
发文量
59
审稿时长
110 days
期刊介绍: The Egyptian Informatics Journal is published by the Faculty of Computers and Artificial Intelligence, Cairo University. This Journal provides a forum for the state-of-the-art research and development in the fields of computing, including computer sciences, information technologies, information systems, operations research and decision support. Innovative and not-previously-published work in subjects covered by the Journal is encouraged to be submitted, whether from academic, research or commercial sources.
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