Does Culture Affect Post-Adoption Privacy Concerns of Mobile Cloud Computing App Users? Insights from the US, the UK, and India

IF 6.9 3区管理学 Q1 COMPUTER SCIENCE, INFORMATION SYSTEMS

Information Systems Frontiers Pub Date : 2025-02-05 DOI:10.1007/s10796-025-10579-1

Hamid Reza Nikkhah, Frederic Schlackl, Rajiv Sabherwal

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引用次数: 0

Abstract

Mobile cloud computing apps have become the dominant type of mobile app, providing users with many benefits but also causing privacy concerns related to data being uploaded to the cloud. Since many mobile cloud computing apps have billions of current users around the world, the role of culture in privacy after adoption is pertinent to researchers, users, and developers. This study investigates how culture affects privacy considerations of mobile cloud app users in the post-adoption phase and how it shapes their response to developers’ institutional privacy assurances such as privacy policies and ISO 27018 certification. Based on surveys of current mobile cloud computing app users across three countries: the US (n = 1,045), the UK (n = 183), and India (n = 1,189), we find that users from different cultures differ in their considerations of privacy and in perceptions of institutional privacy assurance. The results show that cultural dimensions moderate the effects of value and risk of transferring to the cloud on continued use. We also find counterintuitive results for the direction in which uncertainty avoidance and power distance shape users’ reactions to institutional privacy assurances. Our findings suggest that MCC app developers need to be consider users’ cultures when designing and communicating their institutional privacy assurances.

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移动云计算应用程序已成为移动应用程序的主流类型，在为用户带来诸多好处的同时，也引发了与上传到云端的数据有关的隐私问题。由于许多移动云计算应用程序目前在全球拥有数十亿用户，因此文化在采用后对隐私的影响与研究人员、用户和开发人员息息相关。本研究调查了文化如何影响移动云计算应用程序用户在采用后阶段的隐私考虑，以及文化如何影响他们对开发商隐私政策和 ISO 27018 认证等机构隐私保证的反应。基于对三个国家（美国（n = 1,045）、英国（n = 183）和印度（n = 1,189））当前移动云计算应用程序用户的调查，我们发现来自不同文化背景的用户对隐私的考虑和对机构隐私保证的看法各不相同。结果表明，文化因素会缓和向云转移的价值和风险对持续使用的影响。我们还发现，不确定性规避和权力距离对用户对机构隐私保证的反应具有反直觉影响。我们的研究结果表明，MCC 应用程序开发人员在设计和传达机构隐私保证时需要考虑用户的文化。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Information Systems Frontiers 工程技术-计算机：理论方法

CiteScore

13.30

自引率

18.60%

发文量

127

审稿时长

9 months

期刊介绍： The interdisciplinary interfaces of Information Systems (IS) are fast emerging as defining areas of research and development in IS. These developments are largely due to the transformation of Information Technology (IT) towards networked worlds and its effects on global communications and economies. While these developments are shaping the way information is used in all forms of human enterprise, they are also setting the tone and pace of information systems of the future. The major advances in IT such as client/server systems, the Internet and the desktop/multimedia computing revolution, for example, have led to numerous important vistas of research and development with considerable practical impact and academic significance. While the industry seeks to develop high performance IS/IT solutions to a variety of contemporary information support needs, academia looks to extend the reach of IS technology into new application domains. Information Systems Frontiers (ISF) aims to provide a common forum of dissemination of frontline industrial developments of substantial academic value and pioneering academic research of significant practical impact.