Laying the foundations of technology startups– An inquiry of crowd-funding investment decisions in a developing country

IF 10.1 1区社会学 Q1 SOCIAL ISSUES

Technology in Society Pub Date : 2025-01-02 DOI:10.1016/j.techsoc.2025.102811

Amina Rizwan, Muhammad Shehzad Hanif, Talha Zubair Ahmad Khan

引用次数: 0

Abstract

This research gauges the actual investment behaviors of crowd-funding investors towards technology startups in Pakistan. We hypothesize that perceived risk will obstruct the crowdfunding investment decisions with the countervailing effect of trust in the presence of other boosters like technology awareness, value congruence, and social ties. Rooted in technology acceptance model and theory of planned behavior, we employ structural equation modeling to quantitatively assess the data collected from 273 actual crowd-funding investors. Findings suggest that crowd-funders often rely on their technology awareness, trusted network and social interaction ties while they ignore the value congruence and informativeness for their investment decisions. The age of the funder has no effect but a higher qualification will increase the likelihood of investment decisions.

查看原文本刊更多论文

为科技初创企业奠定基础——对发展中国家众筹投资决策的调查

本研究衡量了巴基斯坦众筹投资者对科技创业公司的实际投资行为。我们假设感知风险会阻碍众筹投资决策，而信任会在技术意识、价值一致性和社会关系等其他促进因素的存在下起到抵消作用。基于技术接受模型和计划行为理论，我们采用结构方程模型对273位实际众筹投资者的数据进行了定量评估。研究结果表明，众筹者往往依赖于他们的技术意识、可信赖的网络和社会互动关系，而在他们的投资决策中忽视了价值一致性和信息性。出资人的年龄没有影响，但更高的资格将增加投资决策的可能性。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

Technology in Society Multiple-

CiteScore

17.90

自引率

14.10%

发文量

316

审稿时长

60 days

期刊介绍： Technology in Society is a global journal dedicated to fostering discourse at the crossroads of technological change and the social, economic, business, and philosophical transformation of our world. The journal aims to provide scholarly contributions that empower decision-makers to thoughtfully and intentionally navigate the decisions shaping this dynamic landscape. A common thread across these fields is the role of technology in society, influencing economic, political, and cultural dynamics. Scholarly work in Technology in Society delves into the social forces shaping technological decisions and the societal choices regarding technology use. This encompasses scholarly and theoretical approaches (history and philosophy of science and technology, technology forecasting, economic growth, and policy, ethics), applied approaches (business innovation, technology management, legal and engineering), and developmental perspectives (technology transfer, technology assessment, and economic development). Detailed information about the journal's aims and scope on specific topics can be found in Technology in Society Briefings, accessible via our Special Issues and Article Collections.