Amina Rizwan, Muhammad Shehzad Hanif, Talha Zubair Ahmad Khan
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引用次数: 0
Abstract
This research gauges the actual investment behaviors of crowd-funding investors towards technology startups in Pakistan. We hypothesize that perceived risk will obstruct the crowdfunding investment decisions with the countervailing effect of trust in the presence of other boosters like technology awareness, value congruence, and social ties. Rooted in technology acceptance model and theory of planned behavior, we employ structural equation modeling to quantitatively assess the data collected from 273 actual crowd-funding investors. Findings suggest that crowd-funders often rely on their technology awareness, trusted network and social interaction ties while they ignore the value congruence and informativeness for their investment decisions. The age of the funder has no effect but a higher qualification will increase the likelihood of investment decisions.
期刊介绍:
Technology in Society is a global journal dedicated to fostering discourse at the crossroads of technological change and the social, economic, business, and philosophical transformation of our world. The journal aims to provide scholarly contributions that empower decision-makers to thoughtfully and intentionally navigate the decisions shaping this dynamic landscape. A common thread across these fields is the role of technology in society, influencing economic, political, and cultural dynamics. Scholarly work in Technology in Society delves into the social forces shaping technological decisions and the societal choices regarding technology use. This encompasses scholarly and theoretical approaches (history and philosophy of science and technology, technology forecasting, economic growth, and policy, ethics), applied approaches (business innovation, technology management, legal and engineering), and developmental perspectives (technology transfer, technology assessment, and economic development). Detailed information about the journal's aims and scope on specific topics can be found in Technology in Society Briefings, accessible via our Special Issues and Article Collections.