Does corporate social performance influence a firm’s choice of product recall strategy?

IF 3.3 Q1 BUSINESS, FINANCE
Joyce van der Laan Smith , Brandon Byunghwan Lee , Daniel Gyung Paik , Ajay Adhikari
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引用次数: 0

Abstract

This study examines whether firms’ choice of both the timing of a consumer product recall and the type of remedy offered are influenced by their Corporate Social Performance (CSP). Using twelve years (2008 – 2019) of manufacturer product recalls issued by the U.S. Consumer Product Safety Commission, the agency responsible forensuring the safety of domestically produced and imported consumer products, and CSP data from KLD, we provide evidence of an inverse relationship between CSP strength and proactive recalls suggesting that companies with stronger CSP delay recall announcements, mitigating the financial impact on shareholders. We find no significant relationship between firms with CSP concerns and proactive recall strategies. We also find that once a recall is initiated, firms with recognized CSP strengths provide a full remedy to consumers, repairing consumer trust. These results imply that firms with strong CSP make a balanced tradeoff between the interests of consumers and shareholders. Overall, these findings imply that CSP provides firms strategic flexibility in developing their response to product harm crises. Given the interconnected global economy, these results should be of interest not only to US regulators but also to other country regulators who work to ensure the safety of consumer products.
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来源期刊
CiteScore
4.50
自引率
3.80%
发文量
31
期刊介绍: The Journal of International Accounting, Auditing and Taxation publishes articles which deal with most areas of international accounting including auditing, taxation and management accounting. The journal''s goal is to bridge the gap between academic researchers and practitioners by publishing papers that are relevant to the development of the field of accounting. Submissions are expected to make a contribution to the accounting literature, including as appropriate the international accounting literature typically found in JIAAT and other primary US-based international accounting journals as well as in leading European accounting journals. Applied research findings, critiques of current accounting practices and the measurement of their effects on business decisions, general purpose solutions to problems through models, and essays on world affairs which affect accounting practice are all within the scope of the journal.
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