Sustainable crowdshipping: Navigating technological fit and security risks

IF 10.1 1区社会学 Q1 SOCIAL ISSUES

Technology in Society Pub Date : 2025-01-31 DOI:10.1016/j.techsoc.2025.102832

Rachel Chua, Min Wu, Kum Fai Yuen

{"title":"Sustainable crowdshipping: Navigating technological fit and security risks","authors":"Rachel Chua, Min Wu, Kum Fai Yuen","doi":"10.1016/j.techsoc.2025.102832","DOIUrl":null,"url":null,"abstract":"<div><div>‘Crowdshipping’ (CS), a burgeoning trend propelled by the upsurge in e-commerce after the COVID-19 pandemic, combines crowdsourcing and shipping, giving rise to a novel logistical paradigm. While shipping entails the physical transportation of goods, crowdsourcing involves task delegation to a network of individuals through an open call. This departure from conventional courier services for last-mile delivery leverages the collective potential of the online public. Using the health belief model and task–technology fit (TTF) theory, this study introduces a theoretical model that delves into the fundamental factors influencing consumer acceptance of CS as a last-mile delivery service within urban landscapes, encompassing its technological alignment. A comprehensive analysis of 450 survey responses, using structural equation modelling, revealed that expected outcome, self-efficacy, perceived threat (security and privacy) and cues to action directly influence consumers acceptance. Contrarily, task and technology characteristics can indirectly influence consumer acceptance through TTF. Analysis of the total effects revealed that cues to action have the strongest impact on consumer acceptance. The study aimed to illuminate consumer perspectives regarding the integration of CS as a last-mile delivery alternative and to enrich urban green logistical planning and regulatory frameworks for policymakers accordingly.</div></div>","PeriodicalId":47979,"journal":{"name":"Technology in Society","volume":"81 ","pages":"Article 102832"},"PeriodicalIF":10.1000,"publicationDate":"2025-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Technology in Society","FirstCategoryId":"90","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0160791X25000223","RegionNum":1,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"SOCIAL ISSUES","Score":null,"Total":0}

引用次数: 0

Abstract

‘Crowdshipping’ (CS), a burgeoning trend propelled by the upsurge in e-commerce after the COVID-19 pandemic, combines crowdsourcing and shipping, giving rise to a novel logistical paradigm. While shipping entails the physical transportation of goods, crowdsourcing involves task delegation to a network of individuals through an open call. This departure from conventional courier services for last-mile delivery leverages the collective potential of the online public. Using the health belief model and task–technology fit (TTF) theory, this study introduces a theoretical model that delves into the fundamental factors influencing consumer acceptance of CS as a last-mile delivery service within urban landscapes, encompassing its technological alignment. A comprehensive analysis of 450 survey responses, using structural equation modelling, revealed that expected outcome, self-efficacy, perceived threat (security and privacy) and cues to action directly influence consumers acceptance. Contrarily, task and technology characteristics can indirectly influence consumer acceptance through TTF. Analysis of the total effects revealed that cues to action have the strongest impact on consumer acceptance. The study aimed to illuminate consumer perspectives regarding the integration of CS as a last-mile delivery alternative and to enrich urban green logistical planning and regulatory frameworks for policymakers accordingly.

查看原文本刊更多论文

求助全文

约1分钟内获得全文求助全文

来源期刊

Technology in Society Multiple-

CiteScore

17.90

自引率

14.10%

发文量

316

审稿时长

60 days

期刊介绍： Technology in Society is a global journal dedicated to fostering discourse at the crossroads of technological change and the social, economic, business, and philosophical transformation of our world. The journal aims to provide scholarly contributions that empower decision-makers to thoughtfully and intentionally navigate the decisions shaping this dynamic landscape. A common thread across these fields is the role of technology in society, influencing economic, political, and cultural dynamics. Scholarly work in Technology in Society delves into the social forces shaping technological decisions and the societal choices regarding technology use. This encompasses scholarly and theoretical approaches (history and philosophy of science and technology, technology forecasting, economic growth, and policy, ethics), applied approaches (business innovation, technology management, legal and engineering), and developmental perspectives (technology transfer, technology assessment, and economic development). Detailed information about the journal's aims and scope on specific topics can be found in Technology in Society Briefings, accessible via our Special Issues and Article Collections.