Investigating the unobserved heterogeneity in passenger satisfaction with Mobility-as-a-Service (MaaS) bundles

IF 3.5 2区工程技术 Q1 PSYCHOLOGY, APPLIED

Transportation Research Part F-Traffic Psychology and Behaviour Pub Date : 2025-02-01 DOI:10.1016/j.trf.2024.11.026

Ching-Fu Chen, Hsiao-Han Lu, Wei-Lun Tsai

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引用次数: 0

Abstract

Mobility as a Service (MaaS) is a transformative approach to urban mobility that offers a convenient, sustainable, and user-centered transportation experience. Despite its recent investigations, service experience and satisfaction of MaaS remain less research attention. This study empirically investigates the effects of service quality on MaaS satisfaction. Using a sample of 459 MaaS users in Kaohsiung, Taiwan, the structural equation modeling (SEM) analysis results reveal that dimensions of service experience, including physical effort, affective effort, seamlessness, experiential value, and autonomy/competence significantly influence user satisfaction. To explore the unobserved heterogeneity among MaaS users, the finite mixture modeling (FIMIX) segmentation results reveal our latent groups: value-conscious, convenience-conscious, planning-conscious, and uncertainty-averse users. The necessary condition analysis results show that seamlessness and experience value are necessary conditions for MaaS user satisfaction. Empirical implications for a user-centered MaaS are made.

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来源期刊

Transportation Research Part F-Traffic Psychology and Behaviour Multiple-

CiteScore

7.60

自引率

14.60%

发文量

239

审稿时长

71 days

期刊介绍： Transportation Research Part F: Traffic Psychology and Behaviour focuses on the behavioural and psychological aspects of traffic and transport. The aim of the journal is to enhance theory development, improve the quality of empirical studies and to stimulate the application of research findings in practice. TRF provides a focus and a means of communication for the considerable amount of research activities that are now being carried out in this field. The journal provides a forum for transportation researchers, psychologists, ergonomists, engineers and policy-makers with an interest in traffic and transport psychology.