Mind the perception gap: Identifying differences in views among stakeholder groups of shared mobility services through bayesian best-worst method

Multimodal Transportation Pub Date : 2025-01-15 DOI:10.1016/j.multra.2025.100198

Ehsan Amirnazmiafshar , Marco Diana

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引用次数: 0

Abstract

This study investigates perception gaps among stakeholders—policy-makers, operators, users, and non-users—regarding car-sharing, bike-sharing, and scooter-sharing systems in Turin, Italy. Based on 628 surveys collected between November 2021 and February 2022 and analyzed using the Bayesian Best-Worst Method (BWM) multicriteria technique, it highlights key differences in prioritizing factors influencing shared mobility demand.

Key Findings: For car-sharing, policy-makers overestimate the importance of trip purpose compared to both users and non-users, while undervaluing service availability. Operators undervalue trip-related factors, such as travel time and departure time, while overemphasizing user-friendliness. For bike-sharing, policy-makers overestimate travel time compared to users while undervaluing travel comfort and environmental friendliness compared to both users and non-users. Operators underestimate trip-related factors, including travel distance and trip purpose, while overemphasizing environmental friendliness, particularly compared to non-users. For scooter-sharing, policy-makers underestimate trip-related characteristics, such as travel time and departure time, while overestimating travel cost and user-friendliness compared to non-users. Operators undervalue travel comfort and service availability, while overestimating travel distance, especially compared to users.

Managerial Insights: For car-sharing, policy-makers should expand service coverage and incentivize vehicle deployment, while operators should use dynamic fleet management and offer flexible booking options. For bike-sharing, policy-makers should subsidize fleet expansion and improve infrastructure, while operators should transition to free-floating models and integrate navigation tools. For scooter-sharing, policy-makers should enforce safety standards and improve accessibility, while operators should invest in high-quality scooters and adopt competitive pricing models.

Bridging these perception gaps is essential for fostering shared mobility adoption and enhancing user satisfaction.

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注意感知差距：通过贝叶斯最佳-最差方法识别共享移动服务的利益相关者群体之间的观点差异

本研究调查了意大利都灵的利益相关者（政策制定者、运营商、用户和非用户）对汽车共享、自行车共享和踏板车共享系统的认知差距。基于2021年11月至2022年2月期间收集的628项调查，并使用贝叶斯最佳最差方法（BWM）多标准技术进行分析，该研究突出了影响共享出行需求的因素优先级的关键差异。主要发现：对于汽车共享，政策制定者高估了出行目的对用户和非用户的重要性，而低估了服务的可用性。运营商低估了与旅行相关的因素，如旅行时间和出发时间，而过分强调用户友好性。对于共享单车，决策者高估了用户的出行时间，而低估了用户和非用户的出行舒适度和环保性。运营商低估了旅行相关的因素，包括旅行距离和旅行目的，而过度强调环境友好性，特别是与非用户相比。对于滑板车共享，政策制定者低估了出行相关的特征，如出行时间和出发时间，同时高估了出行成本和与非用户相比的用户友好性。运营商低估了旅行的舒适性和服务的可用性，而高估了旅行距离，尤其是与用户相比。管理见解：对于汽车共享，政策制定者应该扩大服务范围，激励车辆部署，而运营商应该采用动态车队管理，并提供灵活的预订选择。对于共享单车，政策制定者应该补贴车队扩张和改善基础设施，而运营商应该过渡到自由浮动模式，并整合导航工具。对于共享滑板车，政策制定者应该加强安全标准，提高可达性，而运营商应该投资于高质量的滑板车，并采用有竞争力的定价模式。弥合这些认知差距对于促进共享出行普及和提高用户满意度至关重要。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Multimodal Transportation

CiteScore

5.10

自引率

0.00%

发文量