Old genres, new media: Collective witnessing and social memory-making on Argentine Twitter

Abstract

Through a linguistic anthropological lens of interdiscursivity, this article analyzes the semiotic and historical development of the testimonio genre of #Cuéntalo (“tell it [your story]”), a 2018 Twitter movement that began in Spain to protest sexual violence and evolved when the hashtag traveled to Argentina. The recognition of #Cuéntalo tweets as a genre helped to put the narratives on the public record by offering a paradigmatic frame that invited participation and poetic variation, producing a sense of performance of witnessing and memory-making. I argue that this endeavor was ultimately a successful intervention due to the following factors: the infrastructure and participation frameworks of social media, the historical precedent of women's and feminist movements in the region, the genre's allowance for first-person storytelling by other narrators, and the subsequent archival efforts and media recontextualizations. The large quantity of tweets—iterations of a similar story—demonstrated the truth and severity of the issue, as each tweet was simultaneously narrated by the victim, the tweet's author, and society as a whole. In the case of #Cuéntalo testimonios, the individual and the aggregate came together via hashtag activism in a collective witnessing of social injustice that was archived as subaltern social memory.