Let long-term interests talk: An disentangled learning model for recommendation based on short-term interests generation

Abstract

In e-commerce recommendation systems, users’ long-term and short-term interests jointly influence product selection. However, the behavioral conformity phenomenon tends to be more prominent in short-term sequences, and the entanglement of true preference and popularity conformity data confuses the user’s real interest needs. To address this issue, we propose a sequential recommendation model called DFRec to disentangle short-term interests from popularity bias. By leveraging long-term interest trends, the model promotes the separation of short-term interests from popularity-driven deviations, thereby reducing the impact of popularity interference in short-term sequences. Firstly, we propose a Disentangled Frequency Attention Network(DFAN) to address the entanglement between real sequence features and conformity data in users’ short-term behavioral sequences. The approach clarify the non-entangled representation of the user’s short-term interest and conformity on the basis of long-term interest trends. Secondly, in order to capture the real long-term interest characteristics of users, this paper suggests using a Learnable Filter(LF) to filter the noise frequencies in long-term sequence. The method decouples the horizontal and vertical directions of the sequence and filters out the noise in both directions. Finally, consider the importance of the two interests characteristics is dynamic, we propose a joint learning framework with dual embeddings to balance and fusion these two features of users’ interests. Experimental results on three public datasets demonstrate that our model effectively captures dynamic user interests and outperforms six baseline models.