How Digital Media Usage Predicts Chinese Children's Intention to Consume Unhealthy Food: Mediated by Accessibility and Moderated by Digital Media Engagement.

IF 3 3区医学 Q1 COMMUNICATION

Health Communication Pub Date : 2024-11-28 DOI:10.1080/10410236.2024.2433821

Mengshan Ren, Lin Wang, Juan Chen, Jian Raymond Rui

{"title":"How Digital Media Usage Predicts Chinese Children's Intention to Consume Unhealthy Food: Mediated by Accessibility and Moderated by Digital Media Engagement.","authors":"Mengshan Ren, Lin Wang, Juan Chen, Jian Raymond Rui","doi":"10.1080/10410236.2024.2433821","DOIUrl":null,"url":null,"abstract":"Childhood overweight and obesity has become a severe public health concern worldwide including in China. Previous research has found that exposure to food-related information via digital media may predict unhealthy food consumption through one's attitudes and perceived social norms. However, food choice can also be a process of automaticity. Drawing upon cultivation theory, theory of normative social behavior, and the notion of accessibility, the present study explicated the process by which exposure to food-related information via digital media predicted Chinese adolescents' intention to consume unhealthy food. A cross-sectional survey (N = 1749) was conducted at 21 schools in 14 places in China. The relationship between exposure and intention was sequentially mediated by descriptive norm accessibility and attitude accessibility. In addition, the relationship between descriptive norm accessibility and attitude accessibility was enhanced by user engagements with food-related information. This study highlights the role that accessibility plays in the process by which media affect unhealthy eating and possibly other health behaviors. Thus, media may shape health behaviors by turning relevant media-shaped perceptions into automatic reactions.","PeriodicalId":12889,"journal":{"name":"Health Communication","volume":" ","pages":"1-12"},"PeriodicalIF":3.0000,"publicationDate":"2024-11-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Health Communication","FirstCategoryId":"3","ListUrlMain":"https://doi.org/10.1080/10410236.2024.2433821","RegionNum":3,"RegionCategory":"医学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"COMMUNICATION","Score":null,"Total":0}

引用次数: 0

Abstract

Childhood overweight and obesity has become a severe public health concern worldwide including in China. Previous research has found that exposure to food-related information via digital media may predict unhealthy food consumption through one's attitudes and perceived social norms. However, food choice can also be a process of automaticity. Drawing upon cultivation theory, theory of normative social behavior, and the notion of accessibility, the present study explicated the process by which exposure to food-related information via digital media predicted Chinese adolescents' intention to consume unhealthy food. A cross-sectional survey (N = 1749) was conducted at 21 schools in 14 places in China. The relationship between exposure and intention was sequentially mediated by descriptive norm accessibility and attitude accessibility. In addition, the relationship between descriptive norm accessibility and attitude accessibility was enhanced by user engagements with food-related information. This study highlights the role that accessibility plays in the process by which media affect unhealthy eating and possibly other health behaviors. Thus, media may shape health behaviors by turning relevant media-shaped perceptions into automatic reactions.

查看原文本刊更多论文

数字媒体使用如何预测中国儿童食用不健康食品的意向？数字媒体使用如何预测中国儿童食用不健康食品的意向：以可及性为中介，以数字媒体参与为调节。

儿童超重和肥胖已成为包括中国在内的全球严重的公共卫生问题。以往的研究发现，通过数字媒体接触与食物有关的信息，可能会通过个人的态度和感知到的社会规范来预测不健康的食物消费。然而，食物选择也可能是一个自动过程。本研究借鉴了培养理论、规范社会行为理论和可及性概念，阐述了通过数字媒体接触食品相关信息预测中国青少年消费不健康食品意向的过程。本研究在中国 14 个地方的 21 所学校进行了横断面调查（样本数 = 1749）。暴露与意向之间的关系依次由描述性规范可及性和态度可及性中介。此外，描述性规范可及性和态度可及性之间的关系因用户参与食品相关信息而得到加强。这项研究强调了可及性在媒体影响不健康饮食以及可能影响其他健康行为的过程中所起的作用。因此，媒体可以通过将相关的媒体认知转化为自动反应来塑造健康行为。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

Health Communication Multiple-

CiteScore

8.20

自引率

10.30%

发文量

184

期刊介绍： As an outlet for scholarly intercourse between medical and social sciences, this noteworthy journal seeks to improve practical communication between caregivers and patients and between institutions and the public. Outstanding editorial board members and contributors from both medical and social science arenas collaborate to meet the challenges inherent in this goal. Although most inclusions are data-based, the journal also publishes pedagogical, methodological, theoretical, and applied articles using both quantitative or qualitative methods.