Online Interest in Elf Bar in the United States: Google Health Trends Analysis.

IF 5.8 2区医学 Q1 HEALTH CARE SCIENCES & SERVICES

Journal of Medical Internet Research Pub Date : 2024-11-05 DOI:10.2196/50343

Akshaya Srikanth Bhagavathula, Page D Dobbs

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引用次数: 0

Abstract

Background: Despite the popularity of JUUL e-cigarettes, other brands (eg, Elf Bar) may be gaining digital attention.

Objective: This study compared Google searches for Elf Bar and JUUL from 2022 to 2023 using Google Health Trends Application Programming Interface data.

Methods: Using an infodemiology approach, we examined weekly trends in Google searches (per 10 million) for "Elf Bar" and "JUUL" at the US national and state levels from January 1, 2022, to December 31, 2023. Joinpoint regression was used to assess statistically significant trends in the search probabilities for "Elf Bar" and "JUUL" during the study period.

Results: Elf Bar had less online interest than JUUL at the beginning of 2022. When the US Food and Drug Administration denied JUUL marketing authority on June 23, 2022, JUUL searches peaked at 2609.3 × 10⁷ and fell to 83.9 × 10⁷ on September 3, 2023. Elf Bar searches surpassed JUUL on July 10, 2022, and steadily increased, reaching 523.2 × 10⁷ on December 4, 2022. Overall, Elf Bar's weekly search probability increased by 1.6% (95% CI 1.5%-1.7%; P=.05) from January 2022 to December 2023, with the greatest increase between May 29 and June 19, 2022 (87.7%, 95% CI 35.9%-123.9%; P=.001). Elf Bar searches increased after JUUL's suspension in Pennsylvania (1010%), Minnesota (872.5%), Connecticut (803.5%), New York (738.1%), and New Jersey (702.9%).

Conclusions: Increasing trends in Google searches for Elf Bar indicate that there was a growing online interest in this brand in the United States in 2022.

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美国对精灵酒吧的在线兴趣：谷歌健康趋势分析。

背景：尽管 JUUL 电子烟很受欢迎，但其他品牌（如精灵吧）可能会获得数字关注：尽管JUUL电子烟很受欢迎，但其他品牌（如精灵吧）可能正在获得数字关注：本研究利用谷歌健康趋势应用编程接口数据，比较了2022年至2023年期间谷歌对Elf Bar和JUUL的搜索情况：我们采用信息流行病学的方法，研究了 2022 年 1 月 1 日至 2023 年 12 月 31 日期间，美国全国和各州的 "精灵吧 "和 "JUUL "的每周谷歌搜索趋势（每 1000 万次）。在研究期间，采用连接点回归法评估了 "Elf Bar "和 "JUUL "搜索概率的显著统计趋势：结果：2022 年初，"精灵吧 "在网上的关注度低于 "JUUL"。当美国食品和药物管理局于 2022 年 6 月 23 日拒绝授予 JUUL 销售权时，JUUL 的搜索量达到 2609.3 × 107 的峰值，并于 2023 年 9 月 3 日降至 83.9 × 107。2022 年 7 月 10 日，Elf Bar 的搜索量超过 JUUL，并稳步上升，到 2022 年 12 月 4 日达到 523.2 × 107。总体而言，从 2022 年 1 月到 2023 年 12 月，精灵吧的每周搜索概率增加了 1.6% (95% CI 1.5%-1.7%; P=.05)，其中 2022 年 5 月 29 日至 6 月 19 日的增幅最大 (87.7%, 95% CI 35.9%-123.9%; P=.001)。在宾夕法尼亚州（1010%）、明尼苏达州（872.5%）、康涅狄格州（803.5%）、纽约州（738.1%）和新泽西州（702.9%），JUUL 停售后精灵吧的搜索量有所增加：谷歌对精灵吧的搜索量呈上升趋势，这表明 2022 年美国网络上对这一品牌的兴趣与日俱增。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Medical Internet Research 医学-卫生保健

CiteScore

14.40

自引率

5.40%

发文量

654

审稿时长

1 months

期刊介绍： The Journal of Medical Internet Research (JMIR) is a highly respected publication in the field of health informatics and health services. With a founding date in 1999, JMIR has been a pioneer in the field for over two decades. As a leader in the industry, the journal focuses on digital health, data science, health informatics, and emerging technologies for health, medicine, and biomedical research. It is recognized as a top publication in these disciplines, ranking in the first quartile (Q1) by Impact Factor. Notably, JMIR holds the prestigious position of being ranked #1 on Google Scholar within the "Medical Informatics" discipline.