The role of emotional coherence in electric vehicle purchasing decisions

IF 3.5 2区工程技术 Q1 PSYCHOLOGY, APPLIED

Transportation Research Part F-Traffic Psychology and Behaviour Pub Date : 2024-11-01 DOI:10.1016/j.trf.2024.10.018

Cristian Domarchi , Quoc C. Vuong , Elisabetta Cherchi

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引用次数: 0

Abstract

Cognitive consistency theories offer a solid background to understand the effects of latent psychological constructs in decision-making. These theories model decision-making as the product of a dynamic and recursive process in which individual elements are evaluated toward a decision and this emerging decision returns to its individual elements. In this study, we use the Hot Coherence (HOTCO) cognitive consistency theory to analyse the choice between electric, hybrid-electric, and petrol vehicles. We apply the model to a sample of respondents from England households with one or more cars. The HOTCO model offers a more nuanced representation of the decision-making process – compared with traditional attitude-behaviour link theories – by incorporating non-linear and multidimensional interactions between its components. Our results suggest that positive attitudes and emotional appraisals for electric and hybrid-electric vehicles are shaped by similar motivators, and respondents perceive them as capable of satisfying the same set of needs. In addition, environmental awareness and pro-innovative orientation are the two motives that generate the greater differences in attitudinal evaluations of petrol vehicles, compared with alternative fuels.

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情感一致性在电动汽车购买决策中的作用

认知一致性理论为理解决策中潜在心理结构的影响提供了坚实的背景。这些理论将决策建模为一个动态递归过程的产物，在这一过程中，各个要素被评估以形成决策，而这一新形成的决策又返回到其各个要素。在本研究中，我们使用热一致性（HOTCO）认知一致性理论来分析电动汽车、混合电动汽车和汽油汽车之间的选择。我们将该模型应用于英格兰拥有一辆或多辆汽车家庭的受访者样本。与传统的态度-行为联系理论相比，HOTCO 模型通过纳入各组成部分之间的非线性和多维互动，对决策过程进行了更细致的表述。我们的研究结果表明，电动汽车和混合动力汽车的积极态度和情感评价是由相似的动机形成的，受访者认为它们能够满足相同的需求。此外，与替代燃料相比，环保意识和支持创新的导向这两种动机在汽油车的态度评价中产生了更大的差异。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Transportation Research Part F-Traffic Psychology and Behaviour Multiple-

CiteScore

7.60

自引率

14.60%

发文量

239

审稿时长

71 days

期刊介绍： Transportation Research Part F: Traffic Psychology and Behaviour focuses on the behavioural and psychological aspects of traffic and transport. The aim of the journal is to enhance theory development, improve the quality of empirical studies and to stimulate the application of research findings in practice. TRF provides a focus and a means of communication for the considerable amount of research activities that are now being carried out in this field. The journal provides a forum for transportation researchers, psychologists, ergonomists, engineers and policy-makers with an interest in traffic and transport psychology.