Multi-view multi-behavior interest learning network and contrastive learning for multi-behavior recommendation

Abstract

The recommendation system aims to recommend items to users by capturing their personalized interests. Traditional recommendation systems typically focus on modeling target behaviors between users and items. However, in practical application scenarios, various types of behaviors (e.g., click, favorite, purchase, etc.) occur between users and items. Despite recent efforts in modeling various behavior types, multi-behavior recommendation still faces two significant challenges. The first challenge is how to comprehensively capture the complex relationships between various types of behaviors, including their interest differences and interest commonalities. The second challenge is how to solve the sparsity of target behaviors while ensuring the authenticity of information from various types of behaviors. To address these issues, a multi-behavior recommendation framework based on Multi-View Multi-Behavior Interest Learning Network and Contrastive Learning (MMNCL) is proposed. This framework includes a multi-view multi-behavior interest learning module that consists of two submodules: the behavior difference aware submodule, which captures intra-behavior interests for each behavior type and the correlations between various types of behaviors, and the behavior commonality aware submodule, which captures the information of interest commonalities between various types of behaviors. Additionally, a multi-view contrastive learning module is proposed to conduct node self-discrimination, ensuring the authenticity of information integration among various types of behaviors, and facilitating an effective fusion of interest differences and interest commonalities. Experimental results on three real-world benchmark datasets demonstrate the effectiveness of MMNCL and its advantages over other state-of-the-art recommendation models. Our code is available at https://github.com/sujieyang/MMNCL.