Short-term conservation education influences Ugandan adolescents' knowledge, attitudes and investment decisions.

Abstract

Environmental education research methods often focus on measuring changes in people's attitudes toward conservation. While attitudes are an important indicator of change, it is critical to target incentivised behaviour because conservation efforts often involve behavioural changes that are costly to one's self (e.g., reducing water use, purchasing pricier alternatives). In the present study, we measured both attitudes and behaviours in a short-term conservation education program near the primate-rich Kibale National Forest in Western Uganda. Adolescents ( N = 59) participated in a three-hour curriculum over three weeks integrated into an after-school wildlife club. After almost 30 years of successful primate conservation education in this region, we chose a novel taxonomic group (bats) for this study. Our pre-registered study had two conditions: an experimental condition, in which students learned about bats as an important local pollinator species, and a control condition, in which students learned about the moon. Only the experimental condition emphasised conservation's delayed benefits. We compared attitudes, knowledge, and behaviours pre- and post- curriculum. To capture behaviour, we employed an investment task in which participants could invest their own resources in a 'fund' to support work relating to bats or the moon, depending on condition. Across both conditions, participants showed positive shifts in attitudes and knowledge from pre- to post-measures and showed increased investments in bat- and moon-related funds. These findings reveal that short-term conservation education influences adolescents' investment decisions as well as their attitudes and knowledge. Our method can easily be edited for conservation education of any species including endangered primates.