Attitudes and preferences of the Chinese public towards products made from recycled materials: A text mining approach

IF 5.4 Q1 ENVIRONMENTAL SCIENCES
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引用次数: 0

Abstract

Products made from recycled materials, as an environmentally friendly option, have attracted public attention. Understanding public attitudes and preferences towards such products is crucial for their market development. In order to explore the Chinese residents’ attitude and emotional tendency, we analyzed public discussions and topics on products made from recycled materials from Sina Weibo. Meanwhile, LDA and BERT deep learning models were employed to assess the level of public attention, hot topics, and sentiment tendencies in China. Results show a significant upward trend in public interest in products made from recycled materials. Although the fact that most people have a positive attitude towards the environmental concept of products made from recycled materials and support such products, there is not a significant demand for products made from recycled materials, i.e., there is a green attitude-behaviour gap. Results further reveal that factors such as the price of products made from recycled materials, branding, and public skepticism about the sustainability of the products are the main reasons for the gap between environmental awareness and consumer behaviour. By analyzing the public's cognitive structure and psychological characteristics regarding products made from recycled materials through social media data, this paper can help recycling manufacturers understand consumers' needs and expectations, as well as assist policymakers in formulating better circular economy policies.
中国公众对再生材料产品的态度和偏好:文本挖掘方法
回收材料制成的产品作为一种环保选择,已经引起了公众的关注。了解公众对这类产品的态度和偏好对其市场发展至关重要。为了探究中国居民的态度和情感倾向,我们分析了新浪微博中关于再生材料产品的公众讨论和话题。同时,采用 LDA 和 BERT 深度学习模型来评估中国公众的关注程度、热点话题和情感倾向。结果显示,公众对再生材料产品的关注度呈明显上升趋势。虽然大多数人对再生材料制成的产品的环保理念持积极态度,并对此类产品表示支持,但对再生材料制成的产品的需求并不明显,即存在绿色态度-行为差距。研究结果进一步揭示,回收材料制成的产品的价格、品牌以及公众对产品可持续性的怀疑等因素是造成环保意识与消费者行为之间差距的主要原因。本文通过社交媒体数据分析了公众对回收材料制成的产品的认知结构和心理特征,有助于回收制造商了解消费者的需求和期望,也有助于政策制定者制定更好的循环经济政策。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
Resources, conservation & recycling advances
Resources, conservation & recycling advances Environmental Science (General)
CiteScore
11.70
自引率
0.00%
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0
审稿时长
76 days
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