Driving further growth of the electric vehicle market in China: Insights from multi-theoretical integration models

IF 3.5 2区工程技术 Q1 PSYCHOLOGY, APPLIED

Transportation Research Part F-Traffic Psychology and Behaviour Pub Date : 2024-10-26 DOI:10.1016/j.trf.2024.10.013

Fei Lv , Qiong Wu , Hongbo Ren , Weisheng Zhou , Qifen Li

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引用次数: 0

Abstract

To promote sustainable urban development, the Chinese government is actively encouraging the transition to electric vehicles (EVs). While some progress has been made, the overall adoption rate remains relatively low. To further drive the EV market, this study integrates the Theory of Planned Behavior (TPB), Theory of Consumption Value (TCV), and Normative Activation Model (NAM) into an comprehensive framework to explore the determinants that influence EV purchase intentions at this stage. The model considers both self-interest and altruistic factors, as well as external situational factors. Empirical testing was conducted using data from 428 valid responses collected in Shanghai and Jilin, China. The results reveal that perceived behavioral control, subjective norms, attitudes, personal norms, monetary value, performance value, and conditional value all have significant positive effects on consumers’ willingness to purchase EVs, with personal norms being the most influential factor. Additionally, the study examines the mediating role of attitude and discusses variations in the intention to purchase EVs among different demographic groups through multi-group structural equation models. These findings provide a deeper understanding of the key factors affecting EV purchase intentions at this stage and offer insights for developing more targeted policies.

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推动中国电动汽车市场进一步增长：多理论整合模型的启示

为促进城市可持续发展，中国政府积极鼓励向电动汽车（EV）过渡。虽然取得了一些进展，但总体采用率仍然相对较低。为进一步推动电动汽车市场的发展，本研究将计划行为理论（TPB）、消费价值理论（TCV）和规范激活模型（NAM）整合到一个综合框架中，探讨现阶段影响电动汽车购买意愿的决定因素。该模型既考虑了自利和利他因素，也考虑了外部环境因素。我们使用在中国上海和吉林收集到的 428 份有效问卷数据进行了实证检验。结果显示，感知行为控制、主观规范、态度、个人规范、货币价值、性能价值和条件价值都对消费者购买电动汽车的意愿有显著的正向影响，其中个人规范是影响最大的因素。此外，研究还探讨了态度的中介作用，并通过多组结构方程模型讨论了不同人口群体购买电动汽车意愿的差异。这些发现使我们对现阶段影响电动汽车购买意愿的关键因素有了更深入的了解，并为制定更有针对性的政策提供了启示。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Transportation Research Part F-Traffic Psychology and Behaviour Multiple-

CiteScore

7.60

自引率

14.60%

发文量

239

审稿时长

71 days

期刊介绍： Transportation Research Part F: Traffic Psychology and Behaviour focuses on the behavioural and psychological aspects of traffic and transport. The aim of the journal is to enhance theory development, improve the quality of empirical studies and to stimulate the application of research findings in practice. TRF provides a focus and a means of communication for the considerable amount of research activities that are now being carried out in this field. The journal provides a forum for transportation researchers, psychologists, ergonomists, engineers and policy-makers with an interest in traffic and transport psychology.