{"title":"Driving further growth of the electric vehicle market in China: Insights from multi-theoretical integration models","authors":"Fei Lv , Qiong Wu , Hongbo Ren , Weisheng Zhou , Qifen Li","doi":"10.1016/j.trf.2024.10.013","DOIUrl":null,"url":null,"abstract":"<div><div>To promote sustainable urban development, the Chinese government is actively encouraging the transition to electric vehicles (EVs). While some progress has been made, the overall adoption rate remains relatively low. To further drive the EV market, this study integrates the Theory of Planned Behavior (TPB), Theory of Consumption Value (TCV), and Normative Activation Model (NAM) into an comprehensive framework to explore the determinants that influence EV purchase intentions at this stage. The model considers both self-interest and altruistic factors, as well as external situational factors. Empirical testing was conducted using data from 428 valid responses collected in Shanghai and Jilin, China. The results reveal that perceived behavioral control, subjective norms, attitudes, personal norms, monetary value, performance value, and conditional value all have significant positive effects on consumers’ willingness to purchase EVs, with personal norms being the most influential factor. Additionally, the study examines the mediating role of attitude and discusses variations in the intention to purchase EVs among different demographic groups through multi-group structural equation models. These findings provide a deeper understanding of the key factors affecting EV purchase intentions at this stage and offer insights for developing more targeted policies.</div></div>","PeriodicalId":48355,"journal":{"name":"Transportation Research Part F-Traffic Psychology and Behaviour","volume":"107 ","pages":"Pages 887-902"},"PeriodicalIF":3.5000,"publicationDate":"2024-10-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Transportation Research Part F-Traffic Psychology and Behaviour","FirstCategoryId":"5","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S1369847824002900","RegionNum":2,"RegionCategory":"工程技术","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"PSYCHOLOGY, APPLIED","Score":null,"Total":0}
引用次数: 0
Abstract
To promote sustainable urban development, the Chinese government is actively encouraging the transition to electric vehicles (EVs). While some progress has been made, the overall adoption rate remains relatively low. To further drive the EV market, this study integrates the Theory of Planned Behavior (TPB), Theory of Consumption Value (TCV), and Normative Activation Model (NAM) into an comprehensive framework to explore the determinants that influence EV purchase intentions at this stage. The model considers both self-interest and altruistic factors, as well as external situational factors. Empirical testing was conducted using data from 428 valid responses collected in Shanghai and Jilin, China. The results reveal that perceived behavioral control, subjective norms, attitudes, personal norms, monetary value, performance value, and conditional value all have significant positive effects on consumers’ willingness to purchase EVs, with personal norms being the most influential factor. Additionally, the study examines the mediating role of attitude and discusses variations in the intention to purchase EVs among different demographic groups through multi-group structural equation models. These findings provide a deeper understanding of the key factors affecting EV purchase intentions at this stage and offer insights for developing more targeted policies.
期刊介绍:
Transportation Research Part F: Traffic Psychology and Behaviour focuses on the behavioural and psychological aspects of traffic and transport. The aim of the journal is to enhance theory development, improve the quality of empirical studies and to stimulate the application of research findings in practice. TRF provides a focus and a means of communication for the considerable amount of research activities that are now being carried out in this field. The journal provides a forum for transportation researchers, psychologists, ergonomists, engineers and policy-makers with an interest in traffic and transport psychology.