Musical congruity in sports: enhancing team branding in esports and traditional sports

IF 3.7 1区教育学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Sport Management Review Pub Date : 2024-09-26 DOI:10.1080/14413523.2024.2404722

Yongjin Hwang, Khalid Ballouli

引用次数: 0

Abstract

In the realm of sports team branding, the efficacy of brand anthems remains an unexplored yet crucial dimension. This study investigates the impact of musical congruity in distinct contexts: esport...

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体育运动中的音乐一致性：提升电竞和传统体育的团队品牌效应

在体育团队品牌领域，品牌颂歌的功效仍是一个尚未探索但却至关重要的方面。本研究调查了音乐一致性在不同背景下的影响：电子竞技...

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来源期刊

Sport Management Review Multiple-

CiteScore

9.00

自引率

7.30%

发文量

期刊介绍： Sport Management Review is published as a service to sport industries worldwide. It is a multidisciplinary journal concerned with the management, marketing, and governance of sport at all levels and in all its manifestations -- whether as an entertainment, a recreation, or an occupation. The journal encourages collaboration between scholars and practitioners. It welcomes submissions reporting research, new applications, advances in theory, and case studies. The language of publication is English. Submissions are peer reviewed.