Communicating During Societal Crises: How Entrepreneurs’ Interactions with Backers Affect Fundraising via Crowdfunding

IF 7.8 1区 管理学 Q1 BUSINESS
Aaron F. McKenny, Greg Fisher, Jeremy C. Short, David J. Ketchen, Thomas H. Allison
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引用次数: 0

Abstract

We investigate how entrepreneurs communicate with crowdfunding backers during the onset of a societal crisis via a content analysis of campaigns active during the COVID-19 pandemic and a vignette experiment. While effective communication with stakeholders is critical for acquiring resources during societal crises, little is known about what communication strategies entrepreneurs use during these crises or their influence on fundraising. Notably, we find that entrepreneurs’ crisis communication strategies differ along three key dimensions: timing (proactive vs. reactive), target (entrepreneur vs. other), and nature (utilitarian vs. personal), and that proactively addressing other stakeholders’ personal concerns attracts more funding than alternative approaches.
社会危机期间的沟通:企业家与支持者的互动如何影响通过众筹进行的筹资
我们通过对在 COVID-19 大流行期间开展的活动进行内容分析和小故事实验,研究了企业家在社会危机爆发时如何与众筹支持者沟通。虽然与利益相关者的有效沟通对于在社会危机中获取资源至关重要,但人们对创业者在这些危机中使用的沟通策略及其对筹款的影响却知之甚少。值得注意的是,我们发现企业家的危机沟通策略在三个关键维度上存在差异:时机(主动与被动)、对象(企业家与其他人)和性质(功利与个人)。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
19.00
自引率
12.40%
发文量
56
期刊介绍: Entrepreneurship Theory and Practice (ETP) is an interdisciplinary scholarly journal dedicated to conceptual and empirical research that advances, tests, or extends theory relating to entrepreneurship in its broadest sense. Article Topics: Topics covered in ETP include, but are not limited to: New Venture Creation, Development, Growth, and Performance Characteristics, Behaviors, and Types of Entrepreneurs Small Business Management Family-Owned Businesses Corporate, Social, and Sustainable Entrepreneurship National and International Studies of Enterprise Creation Research Methods in Entrepreneurship Venture Financing Content: The journal publishes articles that explore these topics through rigorous theoretical development, empirical analysis, and methodological innovation. ETP serves as a platform for advancing our understanding of entrepreneurship and its implications for individuals, organizations, and society.
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