Sohvi Nuojua , Sabine Pahl , Kayleigh J. Wyles , Richard C. Thompson
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引用次数: 0
Abstract
Efforts to mitigate plastic packaging pollution include behavioural strategies aimed at shifting consumer perceptions and behaviour. Connectedness to nature, and more recently ocean connectedness, has been associated with pro-environmental intentions regarding single-use packaging. Two experimental studies were conducted to examine the potential of Virtual Reality (VR) technologies in promoting ocean connectedness and shifting consumer perceptions around packaging and its environmental qualities.
To assess the influence of the VR content, in Study 1 (n = 94), participants were briefly exposed to an oceanic VR environment or an urban VR experience. Levels of ocean connectedness, both explicit and implicit, were measured after the VR manipulation using an Inclusion of Nature in Self (INS) measure and an Implicit Association Test (IAT). Participants then rated a variety of packaging options that were systematically manipulated in terms of type of raw material (e.g. plastic) and recyclability. The ocean VR condition showed higher levels of ocean connectedness on the adapted explicit INS measure, but not on the IAT measure, and there were no differences between the conditions in perceptions around packaging materials.
Study 2 (n = 118) expanded on the previous study by adding a third condition: the participants were exposed to an oceanic VR environment, a built VR environment, or a non-VR task (cognitive task). The ocean VR condition showed higher levels of explicit ocean connectedness, as measured with the INS, than the other two conditions, but again there were no differences in implicit ocean connectedness. However, the ocean VR condition showed more critical perceptions around packaging overall in comparison to the built VR condition. We conclude that a brief immersive oceanic VR experience can influence explicit ocean connectedness, as measured with the INS, but its influence on packaging perceptions was more limited.
期刊介绍:
The Journal of Environmental Psychology is the premier journal in the field, serving individuals in a wide range of disciplines who have an interest in the scientific study of the transactions and interrelationships between people and their surroundings (including built, social, natural and virtual environments, the use and abuse of nature and natural resources, and sustainability-related behavior). The journal publishes internationally contributed empirical studies and reviews of research on these topics that advance new insights. As an important forum for the field, the journal publishes some of the most influential papers in the discipline that reflect the scientific development of environmental psychology. Contributions on theoretical, methodological, and practical aspects of all human-environment interactions are welcome, along with innovative or interdisciplinary approaches that have a psychological emphasis. Research areas include: •Psychological and behavioral aspects of people and nature •Cognitive mapping, spatial cognition and wayfinding •Ecological consequences of human actions •Theories of place, place attachment, and place identity •Environmental risks and hazards: perception, behavior, and management •Perception and evaluation of buildings and natural landscapes •Effects of physical and natural settings on human cognition and health •Theories of proenvironmental behavior, norms, attitudes, and personality •Psychology of sustainability and climate change •Psychological aspects of resource management and crises •Social use of space: crowding, privacy, territoriality, personal space •Design of, and experiences related to, the physical aspects of workplaces, schools, residences, public buildings and public space