{"title":"Acceptance of AI-powered facial recognition technology in surveillance scenarios: Role of trust, security, and privacy perceptions","authors":"Hyesun Choung , Prabu David , Tsai-Wei Ling","doi":"10.1016/j.techsoc.2024.102721","DOIUrl":null,"url":null,"abstract":"<div><div>The study examines the roles of various layers of trust, as well as privacy and security concerns, in shaping the acceptance of AI-powered facial recognition technology (FRT) in three surveillance scenarios—public spaces, hospitals, and schools. Based on survey data from 575 U S. participants, we found that the context in which FRT is deployed shapes people's perceptions and acceptance of the technology. People perceived greater safety gains in schools and greater privacy risks in public spaces. Trust in officials, familiarity with FRT, and perceived security benefits positively predicted acceptance, while distrust and perceived privacy risks negatively predicted acceptance. These findings offer insights for stakeholders of FRT, policymakers, and organizations that seek to implement AI-powered surveillance, emphasizing the need to address public trust and privacy concerns.</div></div>","PeriodicalId":47979,"journal":{"name":"Technology in Society","volume":"79 ","pages":"Article 102721"},"PeriodicalIF":10.1000,"publicationDate":"2024-09-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Technology in Society","FirstCategoryId":"90","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S0160791X24002690","RegionNum":1,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"SOCIAL ISSUES","Score":null,"Total":0}
引用次数: 0
Abstract
The study examines the roles of various layers of trust, as well as privacy and security concerns, in shaping the acceptance of AI-powered facial recognition technology (FRT) in three surveillance scenarios—public spaces, hospitals, and schools. Based on survey data from 575 U S. participants, we found that the context in which FRT is deployed shapes people's perceptions and acceptance of the technology. People perceived greater safety gains in schools and greater privacy risks in public spaces. Trust in officials, familiarity with FRT, and perceived security benefits positively predicted acceptance, while distrust and perceived privacy risks negatively predicted acceptance. These findings offer insights for stakeholders of FRT, policymakers, and organizations that seek to implement AI-powered surveillance, emphasizing the need to address public trust and privacy concerns.
期刊介绍:
Technology in Society is a global journal dedicated to fostering discourse at the crossroads of technological change and the social, economic, business, and philosophical transformation of our world. The journal aims to provide scholarly contributions that empower decision-makers to thoughtfully and intentionally navigate the decisions shaping this dynamic landscape. A common thread across these fields is the role of technology in society, influencing economic, political, and cultural dynamics. Scholarly work in Technology in Society delves into the social forces shaping technological decisions and the societal choices regarding technology use. This encompasses scholarly and theoretical approaches (history and philosophy of science and technology, technology forecasting, economic growth, and policy, ethics), applied approaches (business innovation, technology management, legal and engineering), and developmental perspectives (technology transfer, technology assessment, and economic development). Detailed information about the journal's aims and scope on specific topics can be found in Technology in Society Briefings, accessible via our Special Issues and Article Collections.