{"title":"Network Issue Agenda Setting on Facebook: Exploring the Interplay Between Polarized Campaigns and Party Supporters","authors":"Zahedur Rahman Arman","doi":"10.1177/08944393241286149","DOIUrl":null,"url":null,"abstract":"This study undertook an analysis of network agenda setting during the 2020 U.S. Presidential campaign, focusing on the interactions between the campaigns and their respective supporters within the context of a polarized social media environment. By employing social network analysis techniques to examine issue agendas, the study revealed a relatively weak correlation between the agendas of the campaigns and their affiliated supporters on Facebook. Conversely, it found a notable association between entities sharing the same ideological orientation—party supporters displayed a higher degree of engagement with their own party’s campaign, and vice versa. The implications of these findings, from a theoretical, methodological, and practical standpoint, have been thoroughly discussed.","PeriodicalId":49509,"journal":{"name":"Social Science Computer Review","volume":"22 1","pages":""},"PeriodicalIF":3.0000,"publicationDate":"2024-09-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Social Science Computer Review","FirstCategoryId":"90","ListUrlMain":"https://doi.org/10.1177/08944393241286149","RegionNum":2,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"COMPUTER SCIENCE, INTERDISCIPLINARY APPLICATIONS","Score":null,"Total":0}
引用次数: 0
Abstract
This study undertook an analysis of network agenda setting during the 2020 U.S. Presidential campaign, focusing on the interactions between the campaigns and their respective supporters within the context of a polarized social media environment. By employing social network analysis techniques to examine issue agendas, the study revealed a relatively weak correlation between the agendas of the campaigns and their affiliated supporters on Facebook. Conversely, it found a notable association between entities sharing the same ideological orientation—party supporters displayed a higher degree of engagement with their own party’s campaign, and vice versa. The implications of these findings, from a theoretical, methodological, and practical standpoint, have been thoroughly discussed.
期刊介绍:
Unique Scope Social Science Computer Review is an interdisciplinary journal covering social science instructional and research applications of computing, as well as societal impacts of informational technology. Topics included: artificial intelligence, business, computational social science theory, computer-assisted survey research, computer-based qualitative analysis, computer simulation, economic modeling, electronic modeling, electronic publishing, geographic information systems, instrumentation and research tools, public administration, social impacts of computing and telecommunications, software evaluation, world-wide web resources for social scientists. Interdisciplinary Nature Because the Uses and impacts of computing are interdisciplinary, so is Social Science Computer Review. The journal is of direct relevance to scholars and scientists in a wide variety of disciplines. In its pages you''ll find work in the following areas: sociology, anthropology, political science, economics, psychology, computer literacy, computer applications, and methodology.