Community Shaping in the Digital Age: A Temporal Fusion Framework for Analyzing Discourse Fragmentation in Online Social Networks

Abstract

This research presents a framework for analyzing the dynamics of online communities in social media platforms, utilizing a temporal fusion of text and network data. By combining text classification and dynamic social network analysis, we uncover mechanisms driving community formation and evolution, revealing the influence of real-world events. We introduced fourteen key elements based on social science theories to evaluate social media dynamics, validating our framework through a case study of Twitter data during major U.S. events in 2020. Our analysis centers on discrimination discourse, identifying sexism, racism, xenophobia, ableism, homophobia, and religious intolerance as main fragments. Results demonstrate rapid community emergence and dissolution cycles representative of discourse fragments. We reveal how real-world circumstances impact discourse dominance and how social media contributes to echo chamber formation and societal polarization. Our comprehensive approach provides insights into discourse fragmentation, opinion dynamics, and structural aspects of online communities, offering a methodology for understanding the complex interplay between online interactions and societal trends.