{"title":"User satisfaction with the service quality of ChatGPT","authors":"Kim Shin Young, Sang-Gun Lee, Ga Youn Hong","doi":"10.1007/s11628-024-00566-y","DOIUrl":null,"url":null,"abstract":"<p>The present study identified the attributes of generative AI services provided by enterprises that affect satisfaction and dissatisfaction. The KANO model was validated on the data collected from two-hundred respondents participated in the present work. The results from an KANO model analysis indicate that (1) ChatGPT’s service quality factors were categorized into the sector of must-be quality, attractive quality, and one-dimensional quality, presenting a positive image to users; and (2) service improvement efforts in attractive quality factors had strong influence on satisfaction, whereas service improvement efforts in must-be quality factors had weak influence on satisfaction. The findings from the study should be applied by companies using ChatGPT to establish effective ChatGPT utilization strategies.</p>","PeriodicalId":51576,"journal":{"name":"Service Business","volume":null,"pages":null},"PeriodicalIF":4.4000,"publicationDate":"2024-09-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Service Business","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1007/s11628-024-00566-y","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0
Abstract
The present study identified the attributes of generative AI services provided by enterprises that affect satisfaction and dissatisfaction. The KANO model was validated on the data collected from two-hundred respondents participated in the present work. The results from an KANO model analysis indicate that (1) ChatGPT’s service quality factors were categorized into the sector of must-be quality, attractive quality, and one-dimensional quality, presenting a positive image to users; and (2) service improvement efforts in attractive quality factors had strong influence on satisfaction, whereas service improvement efforts in must-be quality factors had weak influence on satisfaction. The findings from the study should be applied by companies using ChatGPT to establish effective ChatGPT utilization strategies.
期刊介绍：
The mission of Service Business is to be an outlet for the most advanced research in business related to the service sector. The journal is designed to be international and multidisciplinary. Service Business focuses on business research for the service sector and provides a means of communication for those working in the business field of service and service industries irrespective of discipline, functional area, sector or nationality. Service Business is a journal for issues related to business in the service sector of the economy, focusing on both the profit and non-profit areas of the sector. Authors share their experiences in developing, implementing, and evaluating their business decisions and strategies and explore not only the latest research and methodologies in the field, but also examine the theoretical and managerial implications, and future research opportunities in service sector. An editorial review board of leading international scholars and practitioners assures content which encompasses rigorous conceptual and empirical papers, practice-oriented papers, teaching-oriented papers, special issues, case studies, book reviews, and conference reports. Every article published in the SB is subject to a double blind review process to ensure its relevance and quality.
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