How platformisation shapes sports betting consumption practices and implications for harm

IF 3.4 4区管理学 Q2 BUSINESS

Marketing Theory Pub Date : 2024-08-14 DOI:10.1177/14705931241270853

Hayden D Cahill, Ross Gordon, Lauren Gurrieri, Theresa Harada

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引用次数: 0

Abstract

In this paper, we explore how platformisation facilitates potentially harmful consumption practices of sports betting. Our research draws on ideas from the platformisation and social practice theory literature and features a netnographic study of a sports betting community of practice hosted on the English-language platform Reddit. We consider how platformisation shapes sports betting consumption practices, and the implications for consumers. Our findings demonstrate how platformisation facilitates harmful sports betting consumption practices by causing: (1) intrusion of these practices into work, time, and the consumption of sport; and (2) competitive intensification among and between consumers, against the gambling industry, and against consumers themselves. We discuss the implications from our research findings for platformisation theory, the platformisation of consumption practices, and sociocultural perspectives on gambling. Further, we offer suggestions for how policy and practice can ameliorate gambling harms that are facilitated through platformisation, and identify opportunities for further research.

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平台化如何塑造体育博彩消费行为及其对危害的影响

在本文中，我们将探讨平台化是如何促进潜在有害的体育博彩消费行为的。我们的研究借鉴了平台化和社会实践理论文献中的观点，并对英语平台 Reddit 上的体育博彩实践社区进行了网络统计研究。我们考虑了平台化如何塑造体育博彩消费实践，以及对消费者的影响。我们的研究结果表明，平台化是如何通过以下方式助长有害的体育博彩消费行为的：（1）这些行为对工作、时间和体育消费的侵扰；（2）消费者之间、消费者与博彩业之间以及消费者自身之间的竞争加剧。我们将讨论我们的研究成果对平台化理论、消费行为平台化以及赌博的社会文化视角的影响。此外，我们还就政策和实践如何改善平台化带来的赌博危害提出了建议，并指出了进一步研究的机会。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Marketing Theory BUSINESS-

CiteScore

5.90

自引率

0.00%

发文量

期刊介绍： Marketing Theory provides a fully peer reviewed specialised academic medium and main reference for the development and dissemination of alternative and critical perspectives on marketing theory. A growing number of researchers and management practitioners who believe that conventional marketing theory is often ill suited to the challenges of the modern business environment. The aim of Marketing Theory is to create a high quality, specialist outlet for management and social scientists who are committed to developing and reformulating marketing as an academic discipline by critically analysing existing theory. The journal promotes an ethos that is explicitly theory driven; international in scope and vision; open, reflexive, imaginative and critical; and interdisciplinary.