Data security and privacy concerns of AI-driven marketing in the context of economics and business field: an exploration into possible solutions

IF 3 Q2 BUSINESS

Cogent Business & Management Pub Date : 2024-08-20 DOI:10.1080/23311975.2024.2393743

Hitmi Khalifa Alhitmi, Alin Mardiah, Khalid Ibrahim Al-Sulaiti, Jaffar Abbas

引用次数: 0

Abstract

Interest in artificial intelligence (AI) is widespread across several industries, such as marketing, but worries about its ethical and legal consequences are increasing. This article examines conce...

查看原文本刊更多论文

从经济学和商业领域看人工智能驱动营销的数据安全和隐私问题：探索可能的解决方案

人工智能（AI）在市场营销等多个行业受到广泛关注，但人们对其伦理和法律后果的担忧也与日俱增。本文探讨了对人工智能的设想。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

Cogent Business & Management BUSINESS-

CiteScore

4.40

自引率

10.00%

发文量

301

审稿时长

16 weeks

期刊介绍： Cogent Business & Management is a fully peer-reviewed, open access journal with a mission to help researchers reach a truly global audience, interact with experts in their field, and discover new connections across diverse fields of research. Cogent Business & Management considers original research articles, reviews and letters in the following branches of business and management research: Accounting, Corporate Governance & Business Ethics Banking & Finance Information & Technology Management Management Marketing Operations Management.