Exploring the online presence of food SMEs: a study on configurations and determinants in the north-east of Italy

IF 3 Q2 BUSINESS

Cogent Business & Management Pub Date : 2024-09-04 DOI:10.1080/23311975.2024.2398190

Francesca Checchinato, Vladi Finotto, Christine Mauracher

引用次数: 0

Abstract

This study investigates SMEs’ online presence and sheds light on the different digital marketing approaches of firms in the food sector. An original analytic framework is developed to perform a fin...

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探索食品中小型企业的在线存在：关于意大利东北部的配置和决定因素的研究

本研究调查了中小型企业的在线存在，并揭示了食品行业企业的不同数字营销方法。本研究开发了一个独创的分析框架，以对食品企业的数字营销方法进行分析。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Cogent Business & Management BUSINESS-

CiteScore

4.40

自引率

10.00%

发文量

301

审稿时长

16 weeks

期刊介绍： Cogent Business & Management is a fully peer-reviewed, open access journal with a mission to help researchers reach a truly global audience, interact with experts in their field, and discover new connections across diverse fields of research. Cogent Business & Management considers original research articles, reviews and letters in the following branches of business and management research: Accounting, Corporate Governance & Business Ethics Banking & Finance Information & Technology Management Management Marketing Operations Management.