{"title":"Gravity and trade in video on demand services","authors":"Annette Broocks, Zuzanna Studnicka","doi":"10.1007/s10290-024-00561-5","DOIUrl":null,"url":null,"abstract":"<p>Over the last decade, online video consumption has become one of the primary uses of the internet, with streaming services accounting for more than 65% of global internet traffic. In this paper, we use a novel data set on Netflix, the largest streaming platform worldwide, to estimate the patterns of catalogue availability (extensive margin) and the number of clicks per title (intensive margin) across twenty countries. This data set also gives us a unique opportunity to estimate the importance of quality in viewing patterns. Our results show evidence of the gravity framework explaining both margins of Netflix watching. In addition, we find that viewers have a preference for domestic content, better-rated titles, and Netflix Original foreign productions. These insights suggest that as Netflix continues to expand its content library, it will further leverage its streaming dominance in reaching viewers and promoting specific content.</p>","PeriodicalId":47405,"journal":{"name":"Review of World Economics","volume":null,"pages":null},"PeriodicalIF":1.5000,"publicationDate":"2024-09-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Review of World Economics","FirstCategoryId":"96","ListUrlMain":"https://doi.org/10.1007/s10290-024-00561-5","RegionNum":3,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"ECONOMICS","Score":null,"Total":0}
引用次数: 0
Abstract
Over the last decade, online video consumption has become one of the primary uses of the internet, with streaming services accounting for more than 65% of global internet traffic. In this paper, we use a novel data set on Netflix, the largest streaming platform worldwide, to estimate the patterns of catalogue availability (extensive margin) and the number of clicks per title (intensive margin) across twenty countries. This data set also gives us a unique opportunity to estimate the importance of quality in viewing patterns. Our results show evidence of the gravity framework explaining both margins of Netflix watching. In addition, we find that viewers have a preference for domestic content, better-rated titles, and Netflix Original foreign productions. These insights suggest that as Netflix continues to expand its content library, it will further leverage its streaming dominance in reaching viewers and promoting specific content.
期刊介绍：
Review of World Economics is a quarterly journal. Under the name Weltwirtschaftliches Archiv, it was founded in 1913 as the world''s first journal with a focus on international economics. The Review has retained this focus, with particular emphasis on research in trade and trade policies, foreign direct investment, global supply chains, migration, international finance, currency systems and exchange rates, monetary and fiscal policies in open economies. The objective of the Review is to publish contributions of the highest quality and retain its status as one of the leading journals in international economics. Officially cited as: Rev World Econ
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