Editorial: Embracing the future of services marketing

IF 3.8 4区管理学 Q2 BUSINESS

Journal of Services Marketing Pub Date : 2024-09-05 DOI:10.1108/jsm-08-2024-0384

Kristina Heinonen

引用次数: 0

Abstract

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社论：迎接服务营销的未来

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Services Marketing BUSINESS-

CiteScore

7.80

自引率

20.50%

发文量

期刊介绍： ■Customer policy and service ■Marketing of services ■Marketing planning ■Service marketing abroad ■Service quality Capturing and retaining customers in a service industry is a vastly different activity to its product-based counterpart. The fickle nature of today"s consumer is a vital factor in understanding the factors which determine successful holding of market share - and the intense competition within the sector means practitioners must keep pace with new developments if they are to outwit competitors and develop customer loyalty.