Ear buddies: A moderated mediation model of the effect of mobility on parasocial relationships with podcast hosts

IF 3.1 1区文学 Q1 COMMUNICATION

Mobile Media & Communication Pub Date : 2024-08-17 DOI:10.1177/20501579241264485

Hailey Scherer, Elizabeth L. Cohen

引用次数: 0

Abstract

The affordances of different media technologies can affect how users develop parasocial relationships with the media figures they encounter on those devices. This study examined the relationship between mobility and parasocial relationships with podcast hosts. Participants from Amazon Mechanical Turk ( n = 165) responded to a survey on a memorable podcast listening experience. The results revealed a conditional indirect effect of mobility on parasocial relationship strength through narrative transportation. Media multitasking moderated this effect. Specifically, there was a positive effect of mobility on transportation that increased incrementally at moderate and high levels of multitasking.

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耳友：流动性对与播客主持人的寄生关系影响的调节中介模型

不同媒体技术的承受能力会影响用户如何与他们在这些设备上遇到的媒体人物建立寄生社会关系。本研究探讨了移动性与播客主持人之间的寄生关系。来自 Amazon Mechanical Turk 的参与者（n = 165）回答了一项关于难忘的播客收听体验的调查。结果显示，移动性通过叙述性交通对寄生社会关系强度产生了有条件的间接影响。媒体多任务处理调节了这种效应。具体来说，在中等和较高的多任务处理水平下，流动性对运输的正向影响会逐渐增加。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Mobile Media & Communication COMMUNICATION-

CiteScore

9.40

自引率

16.30%

发文量

期刊介绍： Mobile Media & Communication is a peer-reviewed forum for international, interdisciplinary academic research on the dynamic field of mobile media and communication. Mobile Media & Communication draws on a wide and continually renewed range of disciplines, engaging broadly in the concept of mobility itself.