Platform Governance with Algorithm-Based Content Moderation: An Empirical Study on Reddit

IF 5 3区管理学 Q1 INFORMATION SCIENCE & LIBRARY SCIENCE

Information Systems Research Pub Date : 2024-08-21 DOI:10.1287/isre.2021.0036

Qinglai He, Yili Hong, T. S. Raghu

{"title":"Platform Governance with Algorithm-Based Content Moderation: An Empirical Study on Reddit","authors":"Qinglai He, Yili Hong, T. S. Raghu","doi":"10.1287/isre.2021.0036","DOIUrl":null,"url":null,"abstract":"Pratice- and Policy-oriented AbstractVolunteer (human) moderators have been the essential workforce for content moderation to combat growing inappropriate online content. Because volunteer-based content moderation faces challenges in achieving scalable, desirable, and sustainable moderation, many online platforms have started to adopt algorithm-based content moderation tools (bots). However, it is unclear how volunteer moderators react to the bot adoption in terms of their community-policing and -nurturing efforts. Our research collected public moderation records by bots and volunteer moderators from Reddit. Our analysis suggests that bots can augment volunteer moderators. Augmentation results in volunteers shifting their efforts from simple policing work to a broader set of moderations, including policing over subjective rule violations and satisfying the increased needs for community-nurturing activities following the policing actions. This paper has implications for online platform managers looking to scale online activities and explains how volunteers can achieve more effective and sustainable content moderation with the assistance of bots.","PeriodicalId":48411,"journal":{"name":"Information Systems Research","volume":"106 1","pages":""},"PeriodicalIF":5.0000,"publicationDate":"2024-08-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Information Systems Research","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1287/isre.2021.0036","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"INFORMATION SCIENCE & LIBRARY SCIENCE","Score":null,"Total":0}

引用次数: 0

Abstract

Pratice- and Policy-oriented AbstractVolunteer (human) moderators have been the essential workforce for content moderation to combat growing inappropriate online content. Because volunteer-based content moderation faces challenges in achieving scalable, desirable, and sustainable moderation, many online platforms have started to adopt algorithm-based content moderation tools (bots). However, it is unclear how volunteer moderators react to the bot adoption in terms of their community-policing and -nurturing efforts. Our research collected public moderation records by bots and volunteer moderators from Reddit. Our analysis suggests that bots can augment volunteer moderators. Augmentation results in volunteers shifting their efforts from simple policing work to a broader set of moderations, including policing over subjective rule violations and satisfying the increased needs for community-nurturing activities following the policing actions. This paper has implications for online platform managers looking to scale online activities and explains how volunteers can achieve more effective and sustainable content moderation with the assistance of bots.

查看原文本刊更多论文

基于算法的内容审核平台治理：Reddit 上的实证研究

以实践和政策为导向摘要志愿者（人类）版主一直是内容审核的重要力量，以打击日益增多的不当网络内容。由于基于志愿者的内容审核在实现可扩展、理想和可持续审核方面面临挑战，许多在线平台开始采用基于算法的内容审核工具（机器人）。然而，目前还不清楚志愿者版主在社区监督和培养工作中如何应对机器人的采用。我们的研究从 Reddit 收集了机器人和志愿版主的公开审核记录。我们的分析表明，机器人可以增强志愿者版主的能力。增强的结果是，志愿者的工作从简单的治安工作转向了更广泛的版主工作，包括对主观违反规则的行为进行治安管理，以及满足治安管理行动后对社区培育活动的更多需求。本文对希望扩大在线活动规模的在线平台管理者具有启示意义，并解释了志愿者如何在机器人的协助下实现更有效、更可持续的内容管理。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

求助全文

约1分钟内获得全文求助全文

来源期刊

Information Systems Research Multiple-

CiteScore

9.10

自引率

8.20%

发文量

120

期刊介绍： ISR (Information Systems Research) is a journal of INFORMS, the Institute for Operations Research and the Management Sciences. Information Systems Research is a leading international journal of theory, research, and intellectual development, focused on information systems in organizations, institutions, the economy, and society.