Run, not walk: advanced red queen effect and mutual forbearance effect in multimarket contact

IF 2.7 4区 管理学 Q2 BUSINESS
Yu-Ching Chiao, Chun-Chien Lin, Yu-Chen Chang
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Abstract

Purpose

This study explores the evolutionary relationship between multimarket contact (MMC) and competitive actions among multinational corporations (MNCs). It aims to enhance the understanding of international market competition by incorporating insights into dynamic competition and parent–subsidiary relationships.

Design/methodology/approach

A structured content analysis was used to identify the competitive actions of global shipping liners. The dataset includes 8,204 actions identified across nine global arenas. Data were collected from 6,553 monthly news articles on Alphaliner. The period covered is from January 1, 2015, to June 30, 2023.

Findings

The results indicate that a higher degree of MMC leads to greater competitive aggressiveness, supporting the combination of mutual forbearance and the Red Queen effect. Additionally, market importance triggers the mutual forbearance effect, whereas competitive rivalry is weaker for overlapping cross-market contacts. Furthermore, local competitive intensity increases MNCs' contact and echoes the Red Queen effect, especially for subsidiaries facing increasing pressure from local responsiveness.

Research limitations/implications

Limitations include reliance on Alphaliner, potential inaccuracies from proxy variables, and unmeasured headquarters–subsidiary interactions. Future research should explore other industries and extend the study period for broader applicability and generalization.

Practical implications

By interlacing mutual forbearance with the Red Queen effect within a coopetition framework, managers can devise strategies to balance competition and collaboration, thereby ensuring long-term viability and growth in global markets.

Originality/value

This study extends the concept of MMC to the context of global shipping liners, a previously underexplored sector. Unlike earlier research, this study empirically examines MMC dynamics globally and integrates mutual forbearance and the Red Queen effect.

跑,而不是走:多市场接触中的高级红娘效应和相互忍让效应
目的 本研究探讨了多市场接触(MMC)与跨国公司(MNCs)竞争行为之间的演变关系。设计/方法/途径采用结构化内容分析法来识别全球航运公司的竞争行为。数据集包括全球九大领域的 8,204 项行动。数据收集自 Alphaliner 上的 6,553 篇月度新闻报道。研究结果表明,MMC程度越高,竞争侵略性越强,这支持了相互忍让和红皇后效应的结合。此外,市场重要性会引发相互忍让效应,而跨市场重叠接触会削弱竞争。研究局限性/意义局限性包括对 Alphaliner 的依赖、替代变量可能带来的不准确性以及未测量的总部-子公司互动。通过在合作竞争框架内将相互忍让与红皇后效应相结合,管理者可以制定平衡竞争与合作的战略,从而确保在全球市场上的长期生存能力和增长。与之前的研究不同,本研究在全球范围内对多方市场管理机制的动态进行了实证研究,并整合了相互忍让和红皇后效应。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
5.90
自引率
14.80%
发文量
206
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