{"title":"Cyber toy stories: The broken promises and broken parts of interactive sex toys","authors":"Ekat Osipova, Azadeh Badieijaryani, Katta Spiel","doi":"10.1177/13634607241274983","DOIUrl":null,"url":null,"abstract":"Interactive sex toys shape how we understand sexual intimacies and pleasures on an individual and societal scale. Yet analytical and critical research on actual devices is scant. To help address this, we conducted an in-depth Feminist Content Analysis of interactive products offered by one Dutch manufacturer, including text and video material that discusses and presents those products. Applying the theoretical lens of technosexual scripts, we show how one of the largest industry stakeholders engages in promising a utopian sex-future, while upholding and re-inscribing normative scripts for how sexual encounters with others and oneself can be technologically mediated. Our analysis illustrates the far-reaching consequences of skewed (and unkept) promises of safety, health and optimization, which implicates technologists as well as marketing strategists.","PeriodicalId":51454,"journal":{"name":"Sexualities","volume":"1 1","pages":""},"PeriodicalIF":2.1000,"publicationDate":"2024-08-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Sexualities","FirstCategoryId":"90","ListUrlMain":"https://doi.org/10.1177/13634607241274983","RegionNum":3,"RegionCategory":"社会学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"SOCIOLOGY","Score":null,"Total":0}
引用次数: 0
Abstract
Interactive sex toys shape how we understand sexual intimacies and pleasures on an individual and societal scale. Yet analytical and critical research on actual devices is scant. To help address this, we conducted an in-depth Feminist Content Analysis of interactive products offered by one Dutch manufacturer, including text and video material that discusses and presents those products. Applying the theoretical lens of technosexual scripts, we show how one of the largest industry stakeholders engages in promising a utopian sex-future, while upholding and re-inscribing normative scripts for how sexual encounters with others and oneself can be technologically mediated. Our analysis illustrates the far-reaching consequences of skewed (and unkept) promises of safety, health and optimization, which implicates technologists as well as marketing strategists.
期刊介绍:
Consistently one of the world"s leading journals in the exploration of human sexualities within a truly interdisciplinary context, Sexualities publishes peer-reviewed, scholarly articles that exemplify the very best of current research. It is published six times a year and aims to present cutting-edge debate and review for an international readership of scholars, lecturers, postgraduate students and advanced undergraduates. Sexualities publishes work of an analytic and ethnographic nature which describes, analyses, theorizes and provides a critique on the changing nature of the social organization of human sexual experience in the late modern world.