Navigating the landscape of e-commerce: thematic clusters, intellectual turning points, and burst patterns in online reputation management

IF 3.7 4区管理学 Q2 BUSINESS

Electronic Commerce Research Pub Date : 2024-09-01 DOI:10.1007/s10660-024-09893-8

David Lopez-Lopez, Miquel Angel Plaza-Navas, Jose Torres-Pruñonosa, Luis F. Martinez

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Abstract

Recognizing the challenges identified in the vast literature exploring the intellectual landscape of Online Reputation Management (ORM) in the realm of e-commerce, this study performs a quantitative bibliometric analysis, specifically a co-citation analysis using CiteSpace software, to find thematic clusters in a sample of 1136 papers containing 48,385 cited references. This is the first co-citation analysis of ORM literature that cluster the intellectual structure and identifies both the intellectual turning points and burst papers. The results reveal 14 distinct co-citation clusters, each representing a unique thematic structure. An in-depth analysis further characterizes the clusters, ranging from the impact of online reputation on the hospitality industry to frameworks explaining trust formation in e-commerce. Additionally, the study identifies intellectual turning points by assessing betweenness centrality, highlighting four seminal papers that have strongly influenced the field. Furthermore, burst detection analysis uncovers the temporal dynamics of research trends, showcasing the enduring influence of certain clusters and the transient nature of burst patterns. The novelty and importance of the results from the detailed burst detection analysis lie in identifying a significant evolution in research focus over time. Initially, research was concentrated on foundational studies and understanding customer behavior. It then shifted towards practical applications in specific industries, particularly in hospitality and online reviews. In recent years, the emphasis has been on integrating ORM into broader business strategies, especially within e-commerce and the collaborative economy. This research not only contributes to a deeper understanding of ORM, but also serves as a valuable guide for researchers, practitioners, and policymakers in the evolving landscape of online reputation in e-commerce.

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驾驭电子商务格局：网络声誉管理的主题集群、知识转折点和爆发模式

本研究认识到在电子商务领域探索在线声誉管理（ORM）知识版图的大量文献中发现的挑战，因此进行了定量文献计量分析，特别是使用 CiteSpace 软件进行共引分析，以在包含 48,385 篇引用参考文献的 1136 篇论文样本中找到主题集群。这是首次对 ORM 文献进行共引分析，对知识结构进行聚类，并识别知识转折点和爆款论文。分析结果显示了 14 个不同的共引文集群，每个集群都代表了一个独特的主题结构。深入分析进一步确定了这些集群的特征，从在线声誉对酒店业的影响到解释电子商务中信任形成的框架，不一而足。此外，该研究还通过评估间度中心性来识别知识转折点，突出强调了对该领域产生重大影响的四篇开创性论文。此外，突发性检测分析揭示了研究趋势的时间动态，展示了某些集群的持久影响力和突发性模式的短暂性。详细的突发检测分析结果的新颖性和重要性在于发现了研究重点随着时间的推移而发生的重大演变。最初，研究集中于基础研究和了解客户行为。随后，研究转向特定行业的实际应用，尤其是酒店业和在线评论。近年来，研究重点是将客户关系管理融入更广泛的商业战略，尤其是电子商务和协作经济领域。这项研究不仅有助于加深对在线声誉管理的理解，而且在电子商务中在线声誉不断发展的形势下，对研究人员、从业人员和政策制定者都具有重要的指导意义。

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来源期刊

Electronic Commerce Research Multiple-

CiteScore

7.50

自引率

12.80%

发文量

期刊介绍： The Internet and the World Wide Web have brought a fundamental change in the way that individuals access data, information and services. Individuals have access to vast amounts of data, to experts and services that are not limited in time or space. This has forced business to change the way in which they conduct their commercial transactions with their end customers and with other businesses, resulting in the development of a global market through the Internet. The emergence of the Internet and electronic commerce raises many new research issues. The Electronic Commerce Research journal will serve as a forum for stimulating and disseminating research into all facets of electronic commerce - from research into core enabling technologies to work on assessing and understanding the implications of these technologies on societies, economies, businesses and individuals. The journal concentrates on theoretical as well as empirical research that leads to better understanding of electronic commerce and its implications. Topics covered by the journal include, but are not restricted to the following subjects as they relate to the Internet and electronic commerce: Dissemination of services through the Internet;Intelligent agents technologies and their impact;The global impact of electronic commerce;The economics of electronic commerce;Fraud reduction on the Internet;Mobile electronic commerce;Virtual electronic commerce systems;Application of computer and communication technologies to electronic commerce;Electronic market mechanisms and their impact;Auctioning over the Internet;Business models of Internet based companies;Service creation and provisioning;The job market created by the Internet and electronic commerce;Security, privacy, authorization and authentication of users and transactions on the Internet;Electronic data interc hange over the Internet;Electronic payment systems and electronic funds transfer;The impact of electronic commerce on organizational structures and processes;Supply chain management through the Internet;Marketing on the Internet;User adaptive advertisement;Standards in electronic commerce and their analysis;Metrics, measurement and prediction of user activity;On-line stock markets and financial trading;User devices for accessing the Internet and conducting electronic transactions;Efficient search techniques and engines on the WWW;Web based languages (e.g., HTML, XML, VRML, Java);Multimedia storage and distribution;Internet;Collaborative learning, gaming and work;Presentation page design techniques and tools;Virtual reality on the net and 3D visualization;Browsers and user interfaces;Web site management techniques and tools;Managing middleware to support electronic commerce;Web based education, and training;Electronic journals and publishing on the Internet;Legal issues, taxation and property rights;Modeling and design of networks to support Internet applications;Modeling, design and sizing of web site servers;Reliability of intensive on-line applications;Pervasive devices and pervasive computing in electronic commerce;Workflow for electronic commerce applications;Coordination technologies for electronic commerce;Personalization and mass customization technologies;Marketing and customer relationship management in electronic commerce;Service creation and provisioning. Audience: Academics and professionals involved in electronic commerce research and the application and use of the Internet. Managers, consultants, decision-makers and developers who value the use of electronic com merce research results. Special Issues: Electronic Commerce Research publishes from time to time a special issue of the devoted to a single subject area. If interested in serving as a guest editor for a special issue, please contact the Editor-in-Chief J. Christopher Westland at westland@uic.edu with a proposal for the special issue. Officially cited as: Electron Commer Res