Harnessing the power of mobile and messaging apps for risk communication and intervention during the COVID-19 pandemic: lessons from the Western Pacific.

IF 1 Q4 PUBLIC, ENVIRONMENTAL & OCCUPATIONAL HEALTH
Western Pacific Surveillance and Response Pub Date : 2024-08-20 eCollection Date: 2024-07-01 DOI:10.5365/wpsar.2024.15.3.1156
Fernan Talamayan, Lieke Visser, Babatunde Olowokure, Nancy Wong, Wenyajing Zhang
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引用次数: 0

Abstract

Problem: The spread of mis- and disinformation on mobile and messaging apps during the COVID-19 pandemic not only fuelled anxieties and mistrust in health authorities but also undermined the effectiveness of the overall public health response.

Context: Mobile and messaging apps help users stay informed and connected to their families, friends, colleagues and communities. However, during the COVID-19 pandemic, these apps were also one of the primary channels where mis- and disinformation were circulated.

Action: Recognizing the importance of including mobile and messaging apps in risk communication and emergency response strategies, the World Health Organization (WHO) and some countries in the WHO Western Pacific Region independently piloted initiatives to reach messaging app users, meet their evolving information needs, and streamline health ministry communication.

Outcome: The enhanced use of mobile and messaging apps enabled consistent and timely communication and improved coordination during the COVID-19 pandemic. Leveraging their features also helped identify and potentially fill crucial information gaps, mitigating the harms of mis- and disinformation and fostering stronger trust in health authorities.

Discussion: The findings from the work carried out by WHO and countries in the Western Pacific Region identified some promising innovative communication interventions using mobile and messaging apps. While these interventions should be further explored and evaluated, they have demonstrated that interventions need to be proactive, flexible, and able to adapt to changes in mis- and disinformation content being shared through messaging apps.

在 COVID-19 大流行期间利用移动和信息应用程序的力量进行风险交流和干预:西太平洋的经验教训。
问题:在 COVID-19 大流行期间,错误信息和虚假信息在手机和信息应用程序上的传播不仅加剧了人们的焦虑和对卫生当局的不信任,而且还破坏了整体公共卫生应对措施的有效性:移动应用程序和信息应用程序帮助用户与家人、朋友、同事和社区保持信息联系。然而,在 COVID-19 大流行期间,这些应用程序也是传播错误信息和虚假信息的主要渠道之一:行动:世界卫生组织(WHO)和WHO西太平洋地区的一些国家认识到将手机和信息应用程序纳入风险沟通和应急战略的重要性,独立开展了一些试点活动,以接触信息应用程序用户,满足他们不断变化的信息需求,并简化卫生部门的沟通工作:成果:在 COVID-19 大流行期间,加强使用手机和信息应用程序实现了一致、及时的沟通,并改善了协调。利用这些应用程序的功能还有助于发现并填补重要的信息缺口,减少错误信息和虚假信息的危害,增强人们对卫生部门的信任:世卫组织和西太平洋地区国家开展的工作发现了一些利用移动和信息应用程序的有前途的创新传播干预措施。虽然这些干预措施还需要进一步探索和评估,但它们表明,干预措施需要主动、灵活,并能够适应通过信息应用程序分享的错误和虚假信息内容的变化。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
Western Pacific Surveillance and Response
Western Pacific Surveillance and Response PUBLIC, ENVIRONMENTAL & OCCUPATIONAL HEALTH-
CiteScore
1.70
自引率
0.00%
发文量
23
审稿时长
15 weeks
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